Pune East SEM Case Study

Challenges:

• Pune East Property Portal had a unique real estate business concept but they lacked any and all digital presence.
• They were in need of a very aggressive paid strategy in order to increase the footfall of their experienced clinic.
• They also wanted to dominate the space and expand its reach while focusing on its niche audience for the greatest returns.
• To drive campaigns underpinned by detailed research techniques and analysis and managing campaigns and fine-tuning them at regular intervals.
• The aim here was to optimize the campaign in such a way that we could acquire reduced cost per lead.

Solutions:

• A well-strategized PPC campaign was created based on market competitors, potential customers, and brand presence. Cost of Acquisition (COA) was also incorporated in the campaign.
• We combined an intelligent marketing strategy that incorporated lead generation through Google Ads which led to a rapid increase in brand visibility and generated tremendous traffic to the website.
• The account was split into significant campaigns that targeted specific demographics. Ad Groups were built within each specific campaign and targeted ads were written for specific audiences within each group.
• We also used our skills of re-marketing to attract those users who had visited the website before, to increase leads, and persuade conversions.
• We included a proper call to actions in the website which helped the online users to navigate easily through the property pages, thus guaranteeing conversions.