How Yashus Cut Cost of Acquisition 23% for Pune East Property Portal │ Case Study
About Pune East Property Portal
Pune East Residential Property Portal is a property website and official channel partner for leading Pune developers, with a team of property advisors focused on showcasing the best real estate projects in the east of the city.
They approached Yashus wanting to expand reach across digital platforms through an aggressive paid strategy, dominate their niche east-Pune space and target buyers for the greatest returns.
Services Offered:
- Channel-partner property advisory (East Pune)
- Google Ads (PPC) campaigns
- Remarketing
- Keyword & demographic targeting
What We Had to Solve:
No Digital Presence
A unique real estate concept, but the portal lacked any digital footprint to build on.
Niche, Competitive Audience
They needed to dominate a restricted east-Pune audience and increase footfall while focusing on the right buyers.
Efficient Acquisition
Campaigns had to lower the cost of acquiring each lead while raising visibility.
How Yashus Solved It — Step by Step:
STEP 1 Targeted Keyword Strategy
Campaigns built around keywords that potential property buyers were actually searching, so the portal appeared for the right intent.
STEP 2 Structured Campaigns & Remarketing
Accounts split into campaigns by demographic, with tightly written ad groups and remarketing to re-engage previous visitors.
STEP 3 COA-Focused Optimisation
Cost of acquisition was engineered into the campaign, with clear calls to action guiding users to convert.
Results:
From The Client
We have had a very long and reliable partnership with Yashus Digital Marketing. They have managed to prove through their efforts that they truly are one of the leading digital marketing agencies in Pune. Their various marketing tools and strategies never fail to drive prompt results as we saw a tremendous increase in website traffic and conversions for our online property portal. Their content and imagery skills are highly persuasive and they managed to deliver on their word of generating maximum leads.Their SEM strategy was based on a thorough analysis of the market and adhered to our business goals, in order to help us rank amongst the leading property portals on search engines. We would like to recommend their excellent services to anyone who seeks to boost their business through digital marketing.
