Shrikhande IVF Social Media Case Study
Shrikhande Fertility Clinic Profile
Shrikhande Hospital and Research Centre are one of the leading and most experienced treatment establishments in Nagpur, India. Founded in the year 1993, Shrikhande Hospital and Research Centre have earned its reputation over the years by providing customized treatments for even the most challenging infertility, gynaecology and urology cases. It is one of the first fully-integrated fertility hospitals in Nagpur. The chief consultants, embryologists, and Urologists use their extensive knowledge and experience to guarantee that the patients receive the best possible treatment and care, with the help of state of the art technology. However, they did not have any existing profiles on social media, which proved to be a challenge while increasing their online visibility. Therefore, Yashus came up with a brilliant social media strategy to help them reach out to more people online.
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Challenges:
- Practicing physicians work under a highly regulated environment as doctors cannot directly advertise their practice or promote their services. It is considered to be a waste of time for doctors to dabble in social media.
- To overcome the limited scope of the target audience for this local business and expand its online brand presence.
- Another important challenge was to market only the brand and make sure a clear message was portrayed to the online audience since Shrikhande IVF worked for a social and sensitive cause and were not selling any product.
- To generate leads and drive traffic to the website through social media posts.
- The online audience was not able to engage with the brand name since they were unaware of their excellent services and initiative.
Solutions:
- Our strategy was to concentrate on brand awareness and build a digital ecosystem for the initial months.
- The initial marketing campaign focused solely on creating an online community by spreading the message of good health, without marketing or promoting any of their services.
- We analysed our client’s exact requirements regarding the brand and target audience and planned a scientific communication approach for social media platforms.
- Then we created fresh profiles for Shrikhande IVF on each digital platform such as Facebook, Twitter, Instagram, and Youtube.
- Based on the current trends and social media algorithms, we created an extensive social media calendar that contained special days, events and festivals, and targeted content which expertly put forth their brand name and what they aimed to promote.
- We used a layered targeting technique to analyse the audience response, identify the interested audience amongst social media users, and subtly direct them towards the website or provide them with more information about IVF treatments.
Results
- We managed to boost their Facebook followers from 400 to 4500 in just 4 months.
- We received a 46% increase in its reach every month.
- The social media traffic to the website increased by 100%
- The client has now established a self-brand within the peer community with the help of excellent social media marketing strategies and the responses received.
From The Client
The Yashus team has managed to bring true meaning to our business belief of spreading the joy of parenthood through their tireless efforts and brave executions of their social media marketing strategy. They took on board all the social media marketing tasks efficiently and helped to establish our brand reputation on the overall digital platforms. We would like to give the Yashus team five stars for their professionalism and excellent services and would definitely recommend them to anyone who is looking to partner with the best digital marketing agency in Pune.
