Supply Depot-SEO Case Study

Supply Depot-SEO Case Study

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Supply Depot Company Profile

Supply Depot is a US based E-commerce website in providing printing cartridge online suppliers. The company’s most important digital property – their flagship website – is visited annually by over 2.5 million users with over 10 million page views. The company had not upgraded the website for a very long time which resulted in high page load speed, the site was not mobile friendly.

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Challenges

To build a responsive website which is focused towards gaining high conversions and direct traffic. To build the site on a new CMS and launch it.

Solution

We worked with Supply Depot team to understand their proposition and what makes them unique in the marketplace. We understood where the traffic comes from such as price comparison sites, sites showing any offers. The site was developed on the basis of high quality content and the navigation.The focus was to target non branded keywords.

Results

Even though the website was migrating we saw the traffic increased by 9%, in a period where it would normally drop. Generating 1,42,512 visits from the SEO activity.
0.09% CTR
20% less CPA
70% ROI

From The Client

Yashus did a really excellent job by enhancing our E-commerce website along with the organic ranking. We have started ranking for branded and non-branded keywords. After migration of the website we have observed that the search traffic has been increased by 9% and generated 1,42,512 visitors through SEO.
Mr. Ritesh

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