Tastardo-SEO Case Study

Tastardo-SEO Case Study

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Tastardo Company Profile

Tastardo is a very famous Mumbai based men’s clothing brand. Tastardo source fine fabrics from some of best mills and ensures the utmost standard of quality in production.  Tastardo supplies ready-made shirts as well as provide you with an option of customizing your own shirt. Some of the most popular fabrics used by Tastardo are Poplin, Dobby, Oxford, Twill, and Herringbone.

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Challenges

Tastardo’s key challenge was to get discovered in the highly competitive commercial world. Initially while working with them we analyzed that they were not appearing anywhere in the search results, also not for their branded keywords. The customers were not able to discover their website even after typing the branded keywords.

Solution

So we released a lot of fresh content regularly on Google targeting the branded keywords and also to ensure new visitors. Our next step was to target long tail medium competition keywords. Further we released a lot of catalogue content and infographics so as to attract more customers through image searching. We started tracking all the web properties by integrating them with Webmaster and Google Analytics tools to get proper idea of the audience visiting our website.

Results

The SEO had made the difference for Tastardo right from awareness to sales, and achieved the mileage that the brand was looking for by gaining the high quality links pointing to the various landing pages, thus building the authority of the website
125% Increase in Sessions
150% Increase in New Users
35% Increase in MoM Organic Traffic

From The Client

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Claritas est etiam processus dynamicus, qui mutationem consuetudium.
Jonathan Simpson
H.R. Frank Exclusive American Club

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