A step by step guide to B2B marketing on LinkedIn

The Crucial Role of LinkedIn in B2B Marketing

LinkedIn is a singular platform that supports more than 660 million professionals from around the world, from various backgrounds and careers. With a new member joining every second, LinkedIn has grown into a popular website for business opportunities. The sheer volume of people that you will get a chance to connect with is beyond doubt one of the biggest advantages for you to invest in LinkedIn marketing.

It is a huge platform of opportunities for B2B businesses like yours to find your next partners, potential customers as well as look for the best of the best employees to join you and help take your business to the next level. LinkedIn is like a pool of talent that is just waiting to be discovered by B2B businesses like yours.

But do you think it is good enough to just join LinkedIn, create a strong profile and your work here is done, in fact, LinkedIn marketing requires a huge amount of effort and dedication in order to understand the mind-set of its other members and how you can target the right audience to partner with. From entry-level professionals to influencers, to experienced decision-makers, everyone you would ever want to target is on LinkedIn. This is why LinkedIn is a critical channel for B2B marketing.

5 Brilliant LinkedIn B2B Marketing Strategies

LinkedIn is a vital tool if you want to help your potential buyer narrow down their options while they are still in the buying journey. If implemented correctly, LinkedIn can become the most successful channel for B2B marketing. However, marketing on LinkedIn should be part of an overall strategy. Keep reading and we will have you convinced of the advantages of LinkedIn marketing by the end of this article.

• Set Up Your Company’s Page- The first and the most basic step towards beginning your marketing journey on LinkedIn is to create your company’s page. Include your company’s profile, give precise details of business ideas, including a description of your services or products, a profile picture, or a banner. Use your company’s logo and brand imagery that’s consistent with imagery on your website and other social platforms.
• Decide Your Target Audience and Business Goals-When working on your social media marketing, it is very important to have different strategies for different platforms. For example, you cannot use the same posting and content strategy for LinkedIn as you may use for Facebook or Instagram. LinkedIn is a more professional platform and requires detailed research into the kind of audience you want to target and what goals you hope to achieve through this marketing strategy.
• Optimise Your Page-Just as you optimize your website for search, you want to make sure your LinkedIn business page is search-friendly. That means using keywords that your target audience is actively searching for. These keywords can be used in your profile description and to list your company’s specialties.
• Create a Showcase Page-LinkedIn created showcase pages for companies to promote individual brands that are extensions of the company. Showcase pages are the perfect way to segment your inbound LinkedIn traffic. If you can create a business unit that is directly connected to a specific target audience, then you are in a position to create a Showcase page.Showcase pages were basically custom made for B2Bs to better generate leads.
• Maintain Consistency in Your Posting-Last but not the least, you must remember this golden mantra for all of your social media marketing strategies. Maintaining consistency in your posting schedule is very important if you wish to achieve visibility. Especially for B2B businesses, in order for other companies to recognise your brand, you must keep bombarding them with information, your achievements, case studies, etc. This will help you to instil a sense of confidence amongst your audience about your credibility and contribute to achieving leads.

These strategies will help you gain a better foothold on the LinkedIn platform and build a vast network of potential partners and businesses, thus increasing your sales. LinkedIn offers a wide range of opportunities and is an ideal resource for B2B marketing. Yashus Digital Marketing is one of the best B2B marketing agencies in Pune and is well versed in the workings of LinkedIn marketing. Visit our website today to know about how LinkedIn can help you boost your business.