B2B website design is about more than just looks

Why Must You Have A Good Web Layout for Your Business?

In the previous part of this blog, we discussed the importance of a good B2B web design strategy and the important components that a business owner must consider while building his website. We also came across a few questions which may help you scrutinize your website and help you decide which parts need to be enhanced or developed with the guidance of an expert. In this part, we are going to talk about the importance of having a good B2B web layout for your business and go through a few more questions which might be useful while evaluating the quality of your current website.

Beauty may be relative, but that doesn’t mean there aren’t clear aesthetic principles to guide your B2B website design. The best designs will align with their brands, create positive impressions for visitors, be clean, and complement the content they’re communicating. A web layout is not just about the designs or color pallets, it is also about the content, the usability and navigation, SEO, and social networking, if it is engaging and eye-catching enough as well as the numerous on-page, off-page factors.

8 Ways to Evaluate the Quality of Your Website

In the previous article, we talked about the credibility, trustworthiness, and professional aspects of your website and we realized that a B2B website is an aesthetic representation of your brand personality, the picture behind your success, and is a major component in coaxing your online users to buy from you. You will want the B2B website to perform at its absolute best in each aspect. These aspects are all distinctly different, yet they work together to make the website operate smoothly. When all facets of the website operate smoothly, the quality of the website increases, thus bringing more traffic and eventually leads to more conversions, or completes the task intended. Here are a few more factors that you may wish to consider while analyzing your B2B website.

• Does the Website Make me Feel Welcome- This is the first question that comes to your user’s mind when they visit your website. If your website does not manage to engage them within the first 10-15 seconds of their visit, then you may have to rethink your strategy. A good website must consist of a thorough work methodology of the company, which portrays their clarity and knowledge of the industry and that they have a process in place to handle all requirements. You may also consider including solutions for various industry cases and experiences about different problems to give an example of how you have handled and overcome challenges in the past. Adding thought leadership content through blogs and YouTube videos is also very important.
• Am I in the Right Place- How can a website answer this question through its design and build? When visitors enter your site, they expect to find what they came there to find. Make it easy for them. Do not clutter your website with different tabs and landing pages. Follow the one-click rule, wherein your users must be able to access all the relevant information with a single click. Make sure your website has the following components- layout, typography, images, and consistency. If users are able to easily navigate through your website, they will be more willing to convert which in turn will increase your brand awareness.

Example – www.niruha.com 

• Does the Website Answer my Questions- The important aspect to think here is that whether you know what the intention of your B2B site is for you and your business. Are you clear on what you expect from the website and how you expect it to function in terms of your business growth? These questions will help you analyze if your current website is adhering to these expectations or not. Your website must be good enough to carry out the following functions-
  • Branding- Creating customer awareness, engagement, and loyalty to a brand.
  • Content publisher- User engagement and encouraging frequent site visitation.
  • Lead generation- Collecting potential sales leads.
  • Online information- Helping customers find information.

You can see some successful results we achieved through strategic web development in our case studies here. (https://yashus.in/industry-related-case-studies)

• Is this a Company I Could Do Business With- In order to coax your clients and instilling confidence in them to do business with you, you must clearly demonstrate your expertise to anyone visiting your site by showcasing the fact that real, qualified people operate your business, and feel free to brag about how great you all are. Offer visitors regularly updated content with the sources to prove your content’s accuracy and authority. Any and all proof of your expertise present on the website will be a boon for your visitors when they are debating whether or not they should conduct business with you. Make it easier for them by being transparent and boasting your success in the industry through awards, photo galleries testimonies, and much more.

Example – www.yashus.in

Website credibility is the natural result of strategic, purposeful web design, and to accomplish this, you need a professional, attractive website design, free from errors and typos. It must provide useful information in an easy-to-access form and clearly represent the site’s purpose, such as e-commerce, informational, or content. And who better to trust the success of your business with but with the Gurus of the digital marketing world!

We can help you reach new heights of growth with our in-house experienced web designers and content developers who know exactly what your B2B clients are looking for on your website. They can customize, design, and represent a website that is the epitome of grace and functionality with a touch of professionalism. So get in touch with us today to experience the magic of excellent web development and design services.

Read the first part of the blog here – How to evaluate the quality components of your B2B website?