How to evaluate the quality components of your B2B website?

The Importance of a Good Designing Strategy

What according to you constitutes a good B2B website design? You may have heard a lot of people say fancy words such as User Experience (UX) or User Interface (UI) or dynamic components, engaging content, generating traffic and such. But how can you determine if your existing website design is responsive or you need to seek advice for the above-mentioned components for productive B2B web design?

Without having a clear metric for measuring the quality and outcome of B2B website, it is hard to recognize its value. There is more to a successful website than simply looking nice or being able to function. Ideally, a successful website would be built with a specific strategy in mind, it is focused on usability so that visitors can navigate the website with success, it incorporates a style that is pleasing to the user’s eye, it is filled with content that is relevant to the users, and it is optimized for search engines.

8 Ways to Evaluate the Quality of your Website

Even the most exotically designed B2B website with hip colour pallets and modern technicalities cannot take you a long way if they are unable to achieve the targeted goals and needs of your business. Your visitors need to get a clear sense of what services and products you offer without having to go through too much trouble. So what are the questions that your online users may ask while evaluating your website which will determine the conversion rate for your business or return on investment?

• Is the Website Credible- Does your website have a personality of its own that showcases your business story through its designs and colours, or is it similar in design and response to your competitor’s website in the market? Your website needs a differentiating element to set it apart from the crowd. The credibility of the website reflects through- SSL certificate, Industry Body association, ISO or other certification, client list, testimonials, business address, clear contact details with management.

Example – www.wcsipl.com

• Is the Website Trustworthy- When there are thousands of other websites on the search engine that carry out the same kind of functions that your website does, how can you instil trust about your brand in the online audience? The best way to do this is to clearly highlight the company history, the year of establishment, your journey throughout the years and your success in the field. Adding a human face to your digital domain ads a personal touch to it which easily allows the users to identify with your website. Domain expertise content and a touch of professionalism go a long way in establishing your website’s trustworthiness. Adding statistics or business KPIs and the vision and mission of your business can also boost the user’s confidence. You can find an excellent example of this in one of our brilliant website development case studies here.

Example – https://yashus.in

• Is this a Professional Website- As the digital world progresses, more and more online users seem to come across frauds to pretend to carry out certain services in exchange for money. It is highly important to establish your business as a professional company in the market by portraying your professional qualifications such as the founder and team’s experience, certification and awards (if applicable), what type of company it is (Private or Prop), and the various social handles (LinkedIn a company profile, Facebook or Twitter pages) which can showcase your social reach. Working methodology and your approach to client services also reflect professionalism on your behalf. You can find another excellent example of this in our UI/UX design case study.

Example – https://nmindiasourcing.com

• Is the Company Stable- A B2B client has an entire research method which starts from analysing your website from top to bottom to determine the credibility and experience of your brand. In such cases, a fully equipped and functioning website can become your best friend here. In order to prove the stability of your company, it is always advisable to describe your work methodology in detail on your website, your pro-active approach to various projects, and your after-sales services, if any. Include event photo-gallery, details of the infrastructure of the company or incorporation certificates etc. This will help to instil confidence in your online audience and boost your brand persona in many ways.

B2B clients have an established process of choosing their services which includes a thorough analysis of your website. Therefore it is very crucial to ask all of the above questions to yourself before venturing your business into this cut-throat competitive market. We are here to help you determine the quality of your website and enhance it in any way necessary with the help of intelligent web development tools. In the next part of this blog, we will discuss some other important questions such as if the website makes your users feel welcome and if it portrays the right information at a single glance. Stay tuned to know more!

Read the second part here – B2B website design is about more than just looks