Great digital marketing doesn’t cost money, it makes money

You measure the size of the accomplishment by the obstacles you had to overcome to reach your goals – Booker T. Washington

Open Windows of Opportunity with Digital Marketing

Obstacles and challenges are a part and parcel of life. How you overcome these challenges says a lot about your resilience and strength. The entire world is going through undue stress and unknown fear and it is natural for you to panic and take some harsh decisions which you may otherwise not wish to take. But how you survive in the upcoming days will depend upon the decisions you take today.

The first impact of an economic crisis falls on the workforce and external forces, one of them being digital marketing. But if you stop and think about it, do you really think it is a wise choice to cut off your digital marketing budget, when it is actually your biggest ally in crisis.

When you are trying to swim against the current of the falling economy, you need a helping hand to get you through the force. Digital marketing can be that hand that can support you up the ladder of success and makes sure your business makes through effectively in these difficult times.

Digital marketing (especially during a downturn) reaps greater returns in a world where traditional advertising just doesn’t cut it anymore. As we discussed in the previous part of this blog (https://yashus.in/blog/why-you-should-invest-in-digital-marketing/), digital marketing is not an expense but an investment with incredible returns which we have been discussing in terms of the various aspects of digital marketing. We talked about the benefits of SEO in the first blog, in this part let us discuss the benefits of content and social media marketing. Always remember, digital marketing does not cost money but it is definitely an asset in making money for your business.

The Return of Investment of Content Marketing

Content is anything that adds value and builds trust amongst your audience. Content specialists generate creative content that is highly engaging and achieves your business goals with ease. The aim here is to WOW your online audience through targeted, short, and engaging content. Content marketing is not just about ‘blogging’. Content marketing refers to any and all content you may put forward to your audience. What you say about your business matters but how you say it also plays a role in conversions and traffics. It is not just blogging; content marketing is about the attractive and crisp posts you upload on your social media handle, or what you say about your services and products on your website. It all matters. Good content marketing keeps your website fresh in the eyes of search engines, showcases your expertise, and lends authenticity to your branding.

Keyword Optimization

When the online audience searches for a particular product or service, the search engine presents results based on the targeted keywords which are present on your website. Content marketing is a brilliant way to increase your google ranking through keyword optimization. You need an expert who has complete knowledge of the changing keyword trends and can help incorporate them into your online content.

Link Building

Earning links to your website, especially links from high-quality sites, is one of the best ways to improve your own position. Fresh, engaging content provides you with better means to earn links and build authority over your competition. You can even create content specifically to help you build links and optimize your online position.

Lead Generation

The more leads the better!! One of the biggest drugs for any marketer is lead generation, as they are obsessed with trying to find a different way to generate leads for your business. And content marketing is their strongest weapon. You need to provide a reason for your online audience to share their details or follow your social media pages. And that reason is strong, engaging content. To generate leads from our website yashus.in we have used different kind of offers like get case studies, customised proposal etc.

One more thing you should note that visitors will only subscribe to your channel or follow your page if you have a variety of content such as blogs, videos, or e-books to keep them engaged.

Feed Your Other Marketing Channels

Social media channels require a lot of time and effort and a thorough knowledge of their work since they keep changing every few months. But the biggest advantage of digital marketing is how you can keep reusing your content. You can write a blog post, and then do a podcast or video about the same topic. Blog posts and case studies give you something to share on your social channels. The same content can be used through many different ways to feed your marketing channels thus driving traffic back to your website, with the potential of conversions.

The Return of Investment for Social Media Marketing

Social media marketing is an opportunistic marketing technique that allows you to use various marketing tools to showcase your brand in a unique spotlight. Social media has various platforms that can be used to increase your network, establish brand credibility, and reach out to potential consumers. With the dream of digital India progressing every day, social media has become the most popular activity online with various platforms opening new windows for marketing. It offers endless possibilities to grow your business.

The secret is to concentrate on those social media channels which your target audience tends to use the most and which will be an ideal platform for your product or service. Social media posts help to boost your content, create a common platform for your audience to communicate with you regarding any queries about your business, they establish your brand credibility and tell a story about your business’s journey which helps to attract more leads and establish trust amongst the potential consumers.

Promotions

Social media is the perfect platform to advertise a sale or promotion as most social media channels offer the option of paid advertising which helps you to reach out to a larger audience and make sure your brand is getting notices across digital platforms. The biggest advantage here is the reach. People around the world use man social media channels today, therefore your promotion is not limited to your region but can reach a much wider audience through strategic social media marketing.

Brand Awareness

Last but not the least, the most important aspect is brand awareness. There may be hundreds or thousands of businesses out there that offer the same products or services as you do. So what sets you apart from them? It is how well you are able to establish brand credibility and trust amongst your audience is what will lead to conversions and high sales. Having active social media profiles with regular posts tend to create an impact on your online audience’s mind, as they will learn to recognize your brand name through hashtags or discovery features or mutual friend’s posts. So make sure you place your brand reputation in the hands of intelligent marketers.

So, as we come to the end of your blog, we would just like to say that digital marketing is a boon, an investment during any time of the year. Whether it is during a crisis, or when your business is thriving, digital marketing will add a sparkle to your business which will help you shine in this competitive market. Read some of our interesting digital marketing case studies which will convince just how beneficial digital marketing truly is. It will always give you more than it takes.

So take the right decision and invest your business’s future today by investing in digital marketing.

Read the first part here- Why you should invest in digital marketing?