Why you should invest in digital marketing ?
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble – Ian Schafer.
Understanding the Value of Digital Marketing
Indeed, innovation does need to be a regular part of our culture. The recent times have proven to us that we survive on nothing but innovation and change. Change is the only constant in our lives and how quickly we adapt to it says a lot about our ability to grow. The entire world has been through unprecedented changes in the last few months. Life as we know it has changed drastically within a matter of days.
But we won’t say it has changed for worse. Rather we would like to take up the positive path and say that the recent pandemic taught many of us to adapt to the digital world, which has brought the ‘Digital India’ dream a lot closer to reality. Schools, businesses, banks, and even the government have shifted to digital means of communication to adhere to the social distancing rule.
Think of this as a blessing in disguise. This is the perfect opportunity for you to invest in this growing digital reach and take the necessary steps to concentrate on a holistic digital presence, to realign and refocus your marketing efforts in the right direction.
Top Reasons to Invest in Digital Marketing
Whenever we decide to invest in something, whether it is digital marketing, real estate, or the share market, we always tend to conduct thorough research of the current market trends, the best options to invest in, and the value of the investment. But how will you decide the value of digital marketing? The answer is simple.
Think of your business as a little baby, which requires nurturing, nourishment, and proper guidance to grow into intelligent and successful human beings. Or think of a tiny sapling that you water every day, provide sunlight and manure so that it grows into a huge tree that bears rich fruit. Similarly, your business requires the nourishment of digital marketing strategies to grow into a successful component of the market and bear rich fruits. Think of an investment in digital marketing as putting every penny back into your business.
Each penny and minute that you invest in a digital marketing strategy has a clear ROI that impacts your bottom line. The best part is that all of these moving pieces work together, boosting the effects of one another. Let’s take a look at why a digital marketing investment is your biggest boon.
The Return on Investment in SEO (Search Engine Optimisation)
What if you bought a new dress, dressed up really well to go to a party, you reached the party but not a single person complimented you for your gorgeous looks. You would feel sad and left out, wouldn’t you? Similarly, if you design an aesthetically beautiful website, add attractive images and creative content, and make it look stunning and eye-catching, but you don’t have the necessary expertise to inculcate SEO. That would leave your website unnoticed at the bottom of the search engine list. The audience will love you only if Google loves you first! Here are some of the benefits of SEO-
Improved Position in Search Engine Results
SEO helps you to earn points for the various factors on which search engines decide your ranking positions. Strategic SEO planning will help outrank your competition and make your way to the top 10. Technical SEO consists of practices and techniques deployed to optimize a website for the indexing and crawling phase. The objective of this practice is to allow search engines to identify, interpret, crawl, and index your website seamlessly. This will allow your business to get notices, thus increasing traffic to your website.
Increased Traffic
When you rank in the top positions of SERPs, it automatically leads to driving increased traffic to your website. The more you get noticed, the more conversions can be derived. SEO contributes to targeting the right audience and bringing them to your website. Think of it in terms of value, if you receive 10% traffic that is approximately 5000 visitors per month, you can aim to convert at least half of that amount into permanent consumers.
Better User Experience
Technical SEO requires you to conduct a regular SEO audit, analyze the results, and come up with strategies to fix the bugs. The implementation of SEO practices can prove to be a hassle, therefore it is always advisable to leave it to the experts to deal with and implement comprehensive SEO solutions. This includes areas like site security and speed, which contribute to a stronger experience for each visitor to your site. Search engine factors in the data which is received through your sites’ user experience, which also contributes to increasing your SEO ranking.
Digital marketing comprises not just one but several digital and creative services which all aim to add value to your business through different perspectives. All of these tools are related to one another in order to boost your sales and establish brand credibility across this competitive market. An investment in digital marketing is your secret to becoming the superstar of the industry. And we can prove this to you through some incredible case studies which are a testament to brilliant successes that entrepreneurs have achieved through continued digital marketing efforts.
In the next part of this blog, we will discuss the numerous benefits of content marketing and social media marketing.
Read the second part here – Great digital marketing doesn’t cost money, it makes money
