Digital marketing investment – A boon or bane

Surviving the Economic Downturn

The global economy is currently facing a challenging situation due to the lockdown at the national and international levels. The outbreak of the Covid-19 has compelled most of the sales and marketing activity to come to a standstill for almost all the business. A major part of the retail industry has been greatly impacted.  The country’s economy is moving at a snail’s pace which has cast a dark cloud of uncertainty upon us. As a result of this uncertainty in the market, the management of many of these companies has decided to pause their promotional activities. As a result of these cost-cutting measures, the first to be impacted are the workforce and the marketing sector.

This phase is crucial for your business growth, since if you don’t reach out to potential consumers and establish a strong brand impression through scientific marketing strategies; it will be an arduous task to drive sales. Therefore, cutting back on your marketing budget won’t really be a smart choice in surviving this economic downturn.

Why Digital Marketing is a Necessary Investment?

Digital marketing is a perfect blend of your business goals and marketing passion to help you reach out to the world. Challenges are what make the business interesting, and overcoming it is what makes the business successful. As the world is now slowly emerging from the after-effects of this global pandemic, this is the opportunity you must grab to steer your business ship towards success, with the help of intelligent marketers, to overcome the tidal waves of obstacles and challenges. We give you a list of reasons why digital marketing is a necessary investment for modern entrepreneurs and not an expense.

Skyrocket Your Sales- The first and foremost advantage of digital marketing is a tremendous rise in brand recognition and sales. Digital marketing is based on analyzing the current market trends, the social outlook of the audience, and based on this data a targeted strategy is created which uses intelligent and scientific marketing tools to target the potential audience’s mind and reach out to them at the right time with your products or services. This helps to skyrocket your sales through continuous efforts and guarantees a measurable return. A perfect digital marketing strategy for companies based on inbound marketing will allow the following-

• Attract (through engaging blogs, SEO, sponsored links, social media posts)
• Convert (through attractive offers, eye-catching landing pages, and CRO)
• Relate (via email marketing, marketing automation, and lead nutrition)
• Sell (through lead generation, inbound sales, and CRM)
• Analyse (through various software metrics and statistical analysis)

Enhances Customer Relations- In the times of crisis, it is always recommended to maintain your customer base by engaging them through email marketing and such, since it is a difficult feat to acquire new customers at least until the uncertainty is past us. Therefore, digital marketing can help you enhance customer relations by keeping them engaged with new offers and investments in your products or services.

A Profit in Cost and Return- Another pro of digital marketing is that you tend to invest quite a less amount as compared to traditional marketing. But the returns are three times those of door-to-door marketing. The reason being, the digital platform has now reached almost the entire world, therefore through digital marketing, you can reach out to a vast audience base at a very low cost. A digital marketing agency is the most cost-effective source for your marketing needs.

Measurable Investments- As mentioned in the above point, with digital marketing, you tend to profit both in terms of costs and results. And these results are quantifiable and measurable. You can measure how many times each ad was viewed, how many people clicked on it, and how many people made a purchase or contacted the company. When you partner with a digital marketing expert, they make sure you receive excellent results which are driven through intelligent strategies and state-of-the-art marketing tools.

Communicate and Target Potential Audience- Digital marketing allows you to maintain a comprehensive, right from who clicked your ad or visited your page, to who made an inquiry regarding your product or service. This allows you to study various characteristics of your potential audience and create margin as to whom you want to target for further sales. This data also allows you to communicate directly with your target audience, thus boosting your conversions and traffic. Digital marketing is an effective tool to establish and maintain communication with your consumers and target audience.

So, do you still think digital marketing is an expense? One of the many advantages of digital marketing is also the integration of marketing practices with your business goals and dream. As one of the leading digital marketers in Pune, we can assure you our top priority is to customize our digital marketing strategies based completely on our client’s work ethics, mission statement, and their vision of the future as to where they wish to take their business in the market. You can read some of our fantastic case studies to understand in-depth as to why digital marketing is your best bet at taking your business up the ladder of success.

A successful investment in Digital Marketing requires an excellent, thought-through strategy and planning which can be implemented in this calm and quiet environment.  Your investment will require some time to reflect on the outcome. It is only then that you will be able to reap the complete benefits of your investment. So let us make hay while the sun shines and take this opportunity to use your digital assets optimally to promote your business.

In our next segment, read about the top 10 reasons to invest in digital marketing and how you can reap maximum benefits through minimum efforts. Stay tuned to know more!