How to make the right choice for your digital marketing needs
As a business owner or manager, you may be juggling ten thousand things at the same time. You have a hoard of responsibilities on your shoulder and you may sometimes feel like there aren’t enough hours in a day, for you to be able to get through your pile of work. In such situations, it can become extremely troublesome to follow up with the marketing progress of your business.
One of the most important pieces to building a successful business is making sure that you have an incredibly strong marketing approach. Who you choose to build your marketing strategy will make all the difference
In our previous segment, we discussed the unique tri-dent of digital marketing wherein we looked at three major sources for your marketing needs- the agency, an in-house marketing team, and a freelancer. We discussed the most important skills that an entrepreneur looks for while choosing his marketing resource. We will continue scrutinizing these aspects based on the various expertise levels and resources available to these marketing tri-dents with regard to marketing skills and time-management.
Skills
Skills and expertise are what you look for first and foremost in a digital marketer. Now, this may be limited to one specific skill or a variety of them but you must think about the range of skills required to execute your marketing strategy before making the decision to build in-house or outsource.
Digital Marketing Agency
Digital marketing agencies already have an existing team of experts who know their role in the project and can work efficiently and innovatively to bring you the desired results. It is the agency’s responsibility to hire the greatest talent and make sure their marketing strategies are successful by training them in the necessary skills. It is always advisable to hire an agency when it comes to skills because it is a completely hands-off experience for you but with a reward waiting for you at the end.
In-House Marketing Team
Here, you will be responsible for building the best marketing team with the diversified talent to fulfill all your marketing needs. This again may prove to be an additional burden on you whereas, with agencies, you don’t need to be bothered with searching for the right kind of talents. However, the positive side to this is that you can integrate the team into your business and it can be a beneficial educational relationship. Learning becomes part of your company’s collective knowledge and can be used to train future employees and scale your business.
Freelancers
As mentioned before, freelancers tend to specialize in a single aspect of digital marketing; therefore you may again need to hire a team of freelancers to fulfill your marketing needs. This can be similar to assembling an in-house team thus again putting a burden on you already full plate of responsibilities.
Time Management
Time management is a crucial aspect when it comes to digital marketing. There are certain timelines that need to be followed in order to boost your sales and drive traffic to your website; basically hitting the iron when it is hot is an important aspect of marketing. Keeping up with ever-changing market trends can also prove to be a challenge for many marketers.
Digital Marketing Agency
Agencies are your best bet when it comes to time management. They are used to chasing deadlines and they understand how important it is to be out and about in the market in order to boost your business. They understand the market trends and are highly committed to delivering nothing but the best. They are the most reliable source when you want things done right and on time.
In-House Marketing Team
Miscommunication is the biggest enemy of time management. With your in-house team, though they will be focussing solely on your needs, may get distracted by other responsibilities that are put on them. Miscommunication between management levels may lead to a delay in achieving marketing targets. Unlike the agencies, your in-house team may get stuck in a vicious circle of mismanagement or may not be able to keep up with the changing trends.
Freelancers
We would advise you to keep freelancers as your last resort when it comes to time management. As mentioned before, freelancers tend to juggle multiple projects at a time which doesn’t really highlight their time management skills. They may prioritize other urgent projects, which ultimately delay your needs. Though highly affordable, freelancers have their own set of obstacles which can prove to be disadvantageous to a start-up business. Freelancers can be hired for small projects, saving you the time, energy, and resources of evaluating an agency or hiring talent internally.
Are You Ready to Make the Right Choice?
So now that you are fully aware of the pros and cons of each source of marketing, you can make a fully informed decision for the success of your business. But if you ask us, your best bet will be a professional marketing agency. They are highly committed to their work, very professional in their approach and they can easily integrate your business vision into their marketing strategies to provide you the most satisfying and desirable results.
Read the first part of the blog here – Pros and Cons of the ‘Tri-dent’ of digital marketing – agency, an in house team, or a freelancer
