Digital Marketing Trends That Rule the Business In 2020
Currently, e-commerce is ruling the business world, and most companies are taking help from digital marketing professionals to promote their business to be visible to a vast population. However, digital marketing is quite a competitive business.
You need experts working on multiple strategies to find success. Here are a few Digital Marketing trends in 2020 that you need to follow to find success in this business.
Artificial Intelligence
Artificial intelligence is becoming a dominant factor in the digital marketing world. Currently, this technology helps to analyze user behaviors and predict their buying patterns. This AI helps to focus ads on potential customers to create an impact, which will lead to lead conversion. AI helps to increase ROI.
Video Marketing
Video streaming platforms have become an excellent place for advertisement. Short and attractive videos can help to attract the younger generation, with ease.
Voice Search Optimization
With the evolution of smartphone technology, virtual assistant, and smart home devices, voice search is gaining popularity among millennial users. Thus, voice search optimization is a must for digital marketing, just like keywords.
Conversational Marketing
Conversational marketing helps you engage directly with the customer. A human touch to your marketing will add more advantages. Conversational marketing involves creating a better rapport with customers via social media comments, chatbots, and so on. It helps you build brand loyalty by providing a unique experience to the customers.
Influencer Marketing
Social influencers always have a significant number of followers. They can easily share the experience of using any product to the mass number of people. With the help of a social influencer, you can market any product to a large audience. This style of marketing is word-of-mouth, which has a higher chance of converting a potential visitor into customers.
Social Media Stories
Humans are social animals, and they always get attracted to social media stories. Corporate storytelling is a proven method to attract customers by providing an emotional touch. Corporate storytelling is the way of expressing your product or service as a protagonist to a problem that people face.
SEO A/B Split Testing
The search engine can send lots of free traffic to your website, and it may increase your sales exponentially. Thus, optimize the site with SEO A/B Split Testing is trending.
Social Commerce & Shoppable Posts
Today almost everyone is engaging with the help of multiple social platforms. With the help of social commerce & shoppable posts, you can take advantage of this situation and generate hefty revenue for your product.
Augmented Reality
Augmented reality helps the consumer understand how the product will act in real life. High-tech digital marketing companies use this technology to build user confidence in their product. For instance, an e-commerce site can show how an accessory will look on the buyer.
User-Generated Content
User-generated content is an effective way to build trust among people. Nowadays, everyone checks testimonials and reviews before purchasing any product. It gave them a glimpse of reality before spending any money.
Google Ads Smart Bidding
Digital marketing is always challenging, but Google Ads smart bidding process can make it possible. It helps you acquire inexpensive ad space on various sites with minimal price.
SERP: Zeroth Position
SERP is an algorithmic system that allows Google to rank any website to the first page according to relevance to the content. By implementing the white hat SEO, a digital marketer can take advantage of this algorithmic system and market the product.
Conclusion
Compared to the conventional marketing agency, the digital marketing industry is effective in attracting the population in millions, with just a few clicks. Currently, this industry is evolving at a rapid pace. Due to the low cost ofc, small businesses can remain competitive against giant corporations.
