Things to consider while hiring a Digital Marketing Agency to promote your Clinic
The healthcare industry is not the same; it used to be a decade ago; you need to grow your presence online to make sure your brand gets recognized. However, digital marketing for clinics is a lot different from standard marketing, and you need to seek services of a reputed Healthcare Digital Marketing agency.
Here are a few points to consider while choosing a digital marketing agency for promoting your clinic.
Goals and return-on-investment (Commitment)
It is essential to consider the return you will receive on investing in a digital marketing company. Some companies charge low but provide low-standard services that will result in zero or minimal ROI. Expensive agencies, on the other hand, provide decent solutions, but charge bombs, which is not a good ROI either.
Therefore it is essential to look for a healthcare digital marketing agency in Pune that charges a nominal fee and offers solutions that cover your digital marketing needs.
Healthcare Industry Experience
Another factor to consider before choosing a marketing company is its experience in marketing clinics and doctors. As mentioned earlier, healthcare digital marketing services are different and require a different set of techniques and approaches. A company experienced in the healthcare field is best suited for this task.
Check Their Digital Experience
Digital experience refers to the total experience a company possesses in providing digital solutions. Although a new company can offer excellent services, you should be on the safe side and choose a marketing agency that holds at least three to five years of experience.
Ask About Market Trends and Competition
The best way to figure out whether a company is worth hiring or not is by discussing market trends and competition. An experienced agency will not only tell about the trends and how your competitors are performing, but will also provide you with actionable solutions to grow your brand.
Core Competency and Bench Strength
It is essential to determine whether a marketing company is passionate about what it does. Core competency helps drive a business forward, and if you want to hire a marketing agency that provides results, you need to look for one that features core competency.
Bench strength refers to the skills each team member possesses, and how relevant they are for your requirements. Typically, a digital marketing company should possess skills such as SEO, Website Design & Development, Brand Development, Social Media Marketing, etc.
Sujay Khandge and Digvijay Ahirrao
Yashus is the brainchild of Sujay and Digvijay, two young entrepreneurs from the biotechnology background. Sujay, apart from being the founder and managing director of Yashus, is also the chief evangelist at Digital Skills. Other ventures of Sujay include Tour de Farm and Donate Your Sweat.
Digvijay, apart from being an integral part of Yashus, is the founder of Rao’s Farms and the Product Development Head at Tour de farm.
Both Sujay and Digvijay, with significant experience in healthcare, agriculture, and biotechnology, provide digital marketing solutions tailored for doctors and clinics.
Check their Team Size
Team size h is another vital factor that informs you about how a company will perform. In general, a digital marketing company should have a team size of at least seven to ten people, making sure it can handle hefty projects with ease.
If you are looking for services for digital marketing for doctors, you need to find an agency that holds expertise and experience in the healthcare industry. The marketing of clinics is somewhat complicated and requires tailored strategies to target a specific type of audience effectively. Consider the tips above to simplify the process of hiring an agency for your digital marketing needs.