Why technological start-ups must emphasis on visual communication- Konnections

What is Visual Communication?

Visual communication is an effective tool which can be used to communicate ample information through attractive, creative images. As we all know, social media has now become a pioneering digital platform for most start-ups. When you are trying to set up a business, what is the first thing that you think about? Do you think of a name for your business or the location? Do you think of what all services or products you would like to provide? Did you think about the marketing prospects? Often, most technological startups focus more on developing their products or services rather than marketing their business and establishing brand awareness. They often side step the fact that creating brand awareness through a well-planned social media strategy is equally as important as developing the products and services.

Konnections is a technological startup which has an app that operates as a social contact phonebook. As most business start-ups, Konnections did not have a strong social media presence to begin with. They lacked a strong app marketing strategy. Because of this, they were not able to drive and engage consumers towards their social media pages and websites and help them understand what their services were all about.

Advantages of Using Visual Communication for Social Media

The first step to help Konnections develop an online presence was to create attractive social media page on Instagram and Twitter. They already had an existing page on Facebook but there were very few followers on that page. We created an excellent social media strategy which combined short, crisp content with eye-catching creatives to help engage more traffic and establish Konnections as a credible brand in the market.

We emphasised on creative, visual means of communication by posting various images consistently on all social media platforms. The aim behind doing this was to communicate maximum, impactful information through images. It is said that most of us retain visual images better than written information. Therefore we tried to imprint Konnections on the minds of online customers. Below are a few advantages of using visual communication for your business start-up.

• Increased Engagement
• Improved Understanding of Brand and its Services
• Larger Audience and Website Traffic
• Visual Communication Saves Time by Relaying Messages Faster.
• Better Retention of Information.

Please check more creatives of Konnections here – https://bit.ly/2URROUP

Conclusion

With an increased social media presence and consistent posting, Konnections were able to create awareness about their services and encourage more people to download their app by featuring the different advantages of a contact phonebook through attractive and engaging images.  “People began to recognise the brand and we helped increase followers on all of their social media pages” and their app marketing strategy became stronger day by day.

If you are thinking of starting your own technological business, we can guide you through this journey with the help of exceptional social media marketing strategies and a skilled team of designers, writers and social media experts. Visit our website or call – +91 – 9370573598.