How is artificial intelligence revolutionizing digital marketing?
Artificial Intelligence (AI) is a futuristic concept involving the development of machines, replicating human responses, and complex abilities. It continues to transform the business world with its exceptional capabilities, and digital marketing isn’t an exception to it. However, digital marketers must learn to leverage AI to develop more focused and result-oriented digital marketing strategies.
How to boost your artificial intelligence strategies with digital marketing?
Sticking to the same old digital marketing strategies won’t bring you results. Or, even if they do, your competitors would have already outperformed you! So, as a digital marketer, it is imperative to embrace AI-based strategies in the digital marketing process to ensure quicker, better, quantifiable results for your clients. Here are 3 ways you can boost AI with digital marketing.
1. Predicting and understanding customer behavior
Clients quantify digital marketing results on the number and the quality of responses. Using AI, in the form of statistic scorecards such as Propensity models can help you identify potential prospects. You can correlate the characteristics of your customers with projected behaviours.
Besides, it recommends the best-working strategies, based on your target audience, and objectives. Predictive analytics, on the other hand, helps you project purchase and consumer behaviour trends.
First, you set your business objectives and analyze the source data to figure out matching patterns. Further, you extract data to create models, and then use data mining to refine and choose the most appropriate one based on your objectives. Finally, you apply the model to make business decisions and keep upgrading it to optimize results.
2. Enhance your website’s page load speed through AMP
Using AMP updates content automatically in priority placement areas such as News Carousel. Besides, you stand a better chance of ranking in the first three search results of Google with AMP.
3. Providing a personalized experience to the user
AI simplifies data analysis, and which, in turn, enables you to offer personalized content to your users based on their interests, preferences, location, past interactions, age, gender, etc. It optimizes client engagements. With AI, you can also automate email-marketing, and engage with your prospects based on the micro-movements.
Applications of artificial intelligence into business strategies
Principally, business owners use AI to automate, smarten, and expedite business processes. Two of the most popular applications of AI in business strategies are Chatbots, and content creation and analysis.
1. Use Chatbots:
Chatbots automate and expedite business, and answer open-ended questions, through ML and NLP. You need not employ workforce to answer simple user concerns. You can employ it for other productive tasks such as strategic thinking.
2. Content Creation and Analysis:
AI helps you analyze data and create accurate content according to your users’ needs. Furthermore, you can leverage AI to analyze content, and improve its quality.
Benefits of using AI
1. AI saves time and money
With AI at your disposal, you don’t have to spend time figuring out reasons for the success and failure of your campaign. AI analyzes everything in seconds and presents the results to you. Besides, you need not employ analysts to analyze business and pay them. Investing in AI tools saves time and money!
2. Revenue generation fficiency for the Website
With AI, you know where exactly you lack and what you need to do to overcome your limitations. Besides, AI also helps predict business. With all these insights at your disposal, you can devise effective strategies for your business, and translate it into revenue for your website!
We, hope this article gave you critical insights into the role of AI in digital marketing in 2019.
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