Artificial Intelligence (AI) is a futuristic concept involving the development of machines, replicating human responses, and complex abilities. It continues to transform the business world with its exceptional capabilities, and digital marketing isn’t an exception to it. However, digital marketers must learn to leverage AI to develop more focused and result-oriented digital marketing strategies.
The world revolves around data, especially where Information is a prized possession. With the whole world going digital, privacy is on the decline. Right from social media to online banking, it has become increasingly easy to get information on just about anyone.