The two buzzwords in digital marketing at the moment are ‘Social’ and ‘Influencer’. Put them together, and you get one of the most effective marketing techniques to date. Influencer Marketing has skyrocketed in the past years, being an incredibly effective tool in promoting brands, giving them much needed reach and publicity, and boosting business. If […]
As India braces for the exponential growth of internet users—approximately 650M by 2020—we look at the opportunities for fast moving consumer goods (FMCG) brands in India. As India is going through a digital evolution, it is estimated that by 2020, internet users in India will be around 650 million, which is half the population of […]
The world revolves around data, especially where Information is a prized possession. With the whole world going digital, privacy is on the decline. Right from social media to online banking, it has become increasingly easy to get information on just about anyone. And what more? Google has a wealth of information about you. No matter […]
If this question sounds familiar to you, it probably is, because the long drawn debate about the viability of SEO tactics is still on, with a number of people having much to add to the conversation.
96% of car buyers in India use Search during the purchase journey, according to latest Google-Kantar TNS study. Offline touchpoints during consumers’ car-buying journey dropped by 50%. 68% of car buyers start their research without an idea of the car they want to buy. There is an unprecedented number of people coming online, searching for cars […]