In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen. – Amber Naslund Tracking the changes in the B2B buying journey Digitization and technological boom has completely changed the face of the market in […]
Finding an opportunity in this (COVID-19 pandemic situation) crisis Everywhere we look now, all we see is panic, pandemic, curfews, quarantines and global crises. Our lives have turned completely topsy-turvy in the last two months. Life as we know it has drastically changed wherein the leading economies such as China and superpowers like America have […]
A modern mantra for the modern marketer In the last decade, the popularity of smart-phones, tablets and laptops has spread like wild fire across nation and easy access to internet services has made citizens even from the remotest village of the country to have easy access to all things online. This rapid rise in the […]
The new sensation amongst marketers TikTok is another social media platform, similar to Instagram or snapchat where you can create short, 15-60 seconds videos by using various visual effects, music overlays and sound effects. This app was created by a Chinese tech firm which merged the Musical.ly app with the features of a previously launched […]
Growth of Engineering and Manufacturing Industries The recent advances in technology and connectivity have propelled the growth of manufacturing industries, thus bringing them to a popular and demanding level in the global market. Manufacturing remains a critical force in both advanced and developing economies. But the sector has changed, bringing new opportunities and challenges to […]
