Why location of a property matters in google ranking?
SEO has evolved to become more relevant in response to the user search. By relevance, we refer to the accuracy of Google SERPs from the viewpoint of the search.
Thankfully, location SEO has helped streamlineSERPs. We would be discussing local SEO; however, we’d also be looking at the implications of local SEO on real estate marketing.
Never lose sight of the fact that all SEO ranking signals revolve around content of some kind
The Emergence of Local SEO
Primitively, when it was those broad keywords that worked, the search results used to be equally comprehensive. For instance, someone searching for the best real estate agents, irrespective of his location, say Pune, would receive results for the best real estate agents in Mumbai, Delhi or elsewhere as well, along with the real-estate ads adjacent to it. Further, it required the user to literally filter the search results and then look for a real estate agent in the desired city.
Local SEO Impact on Real estate Business
With SEO evolving into a more user-search-relevance-specific, and also with users becoming smarter, location-based SEO has emerged to be a better alternative funneling SERPs. Users today search something with their city of preference. So, in the past, someone searching for real estate agents would now search for real estate agents in Pune or real estate agents in Mumbai and so on. This refers to the user-specific as well as the commercial significance of including the names of the particular city or the location. Besides narrowing down the search, local keywords indicate your presence and expertise in the local market and direct the users to your business in a quicker manner.
How does Local SEO Work?
While the fundamental objective of SEO is to drive traffic towards your website, that of local SEO is to drive the targeted one. The relation of SEO and local SEO is like that of a whole set and a subset. Local SEO indicates a more filtered, specific and directive search that helps with search results associated with a specific requirement at a specific location. Here’s more regarding how local SEO works.
Website Audit and Competition Analysis and Research: Remember, something that works globally, may not necessarily work in the local market. Hence, the foremost step is to conduct a thorough website audit. This includes examining technical aspects including JavaScript, on-page optimization, HTML, and so on. The next obvious step is to conduct a detailed competition research and analysis. Find out and compute your competitor’s position on SERPs, and build a counter strategy.
Research on the Local Keywords: It is necessary to conduct a detailed research to assess which keywords work in the local context, the local search patterns, and keyword arrangements, etc. and how would you incorporate and create a pertinent content around it, to simplify crawling, and increase the local visibility of your website.
Content: Creating a locally applicable content, addressing the local user’s needs, along with sensibly blending the locally found keywords in the content is crucial. This would help optimize your content, as the content would appear locally sensible to the crawler. The page title, the first 50-100 words of the content and the meta-description play an important role here. However, your content creation and optimization mustn’t be limited to targeting these elements. The focus must be on creating informative and locally relevant content.
Local Links: Linking a strong, well-written and informative blog/ article to your website would work wonders for local SEO, as it would help the user obtain additional information, and build trust around your brand.
A lot of real estates agents have started to rely on virtual traffic to grow their business. Hence, it is necessary you exclusively attend local SEO in your real estate marketing plan. This is because local SEO would help enhance its local SERP rankings, and drive the targeted users to your website. Partnering Yashus Technologies, the best digital marketer in Pune, would help you in this regard!
Where do you see your brand positioned in the following year? Industry domination? We’ll help you get there. With the internet being a vortex filled with everything there is to know about the world, ensuring your brand stands out may be a task for some.
At Yashus Digital Marketing you can sit back and relax, while we do what we do best. With brilliant and innovative digital marketing campaigns that help you generate leads and push sales, accompanied by stellar content that will have people around the world recognize your brand, we help you fulfill the dream you visualize. Call 9766654355 or send an email to sujay@yashus.in, to get in touch with the best in the industry. Experience the best of Digital Marketing, at Yashus.
