Why influencers may be your key to successful marketing
The two buzzwords in digital marketing at the moment are ‘Social’ and ‘Influencer’. Put them together, and you get one of the most effective marketing techniques to date.
Digital impact in India by 2020 – Consumer goods
As India braces for the exponential growth of internet users—approximately 650M by 2020—we look at the opportunities for fast-moving consumer goods (FMCG) brands in India.
Does Google know more about you than your friends?
The world revolves around data, especially where Information is a prized possession. With the whole world going digital, privacy is on the decline. Right from social media to online banking, it has become increasingly easy to get information on just about anyone.
Is search engine optimization (SEO) dying? Our thoughts
If this question sounds familiar to you, it probably is, because the long drawn debate about the viability of SEO tactics is still on, with a number of people having much to add to the conversation.
