10 Digital Marketing Trends for Healthcare Industry in 2020
The healthcare and medicine industries are one of the fastest-growing sectors and rightfully so. More and more people are now focusing on leading a healthy. This increased awareness has led to rising competition in the healthcare market, and if you are still using conventional marketing techniques, you will sooner or later witness limited growth.
Here are ten digital marketing trends for healthcare industries to follow in 2020.
Content Marketing (Optimize content for a featured snippet)
Google’s featured snippets might reduce CTR to your website, but they are still essential for SEO. You can use snippets to guide searchers to the right location, and if you rank well, you can utilize snippets to offer valuable solutions to your target audience.
Video consumption is on the rise, and if you are not using video content to promote your practice, you are missing out on significant user engagement. More people are switching to visual content from reading blogs, and using videos can be clinical in improving the performance of your practice.
Quality and User Intent of the Content matters
Out of more than a couple of hundred ranking factors, the quality of content overtakes the rest. And, for the healthcare industry where consumers look for accurate, helpful information, the quality and intent of your content is something you should prioritize. In addition, good quality content also encourages positive client testimonials, which contribute to your online reputation.
Social Media Strategy
With more than 90 per cent of the millennials and Gen Z being immensely active on social media, healthcare practices should readily utilize social media platforms to engage and communicate with potential patients. You can also use social media to share valuable information, remedies, tips, and precautions, thereby providing value to your consumers.
Revenue through Google Ads
Search Engine Marketing and PPC advertising have been one of the traditional marketing techniques that can still do wonders for your healthcare business. Pick the right keywords, identify your target audience, and use compelling copywriting to develop advertisements that deliver high ROI.
Facebook still remains to be the most popular social media platform, with more than 2 billion active users. Moreover, Facebook advertising has shown a clear edge over Google Ads when it comes to engagement and conversions, making it a must-use marketing tactic for all healthcare practices.
If millennials are active on Facebook, Gen Z is obsessed with Instagram. And with younger individuals getting more aware of their health and lifestyle, Instagram serves as an excellent platform for promoting your healthcare service. Additionally, Instagram enables you to leverage visual content in the most powerful way possible.
Online Reputation Management
Case studies indicate that more than 90 per cent of the consumers search for a service online before committing to it. A robust online reputation gives you a significant competitive edge and helps you attract prospective patients.
User Interface and Experience (UI/UX) of the website
The design and feel (UI/UX) of your website is a direct representation of your brand. When people visit your site, they expect to get quick, accurate answers. Focusing on UI/UX design enables you to serve your visitors in a better way, thereby increasing loyalty and, eventually, conversions.
Organic traffic through SEO
In spite of several changes in digital marketing over the years, SEO still remains to be the staunch factor for healthcare providers’ online success. Make sure you focus on putting out high-quality, SEO-optimized content to attract huge numbers of audience. Also, stay updated with the latest algorithm updates to ensure you are doing what Google likes.
Digital marketing is an ever-changing field, especially for industries like healthcare and medicine, where the competition has significantly increased. Follow these tips to take the right steps and stay ahead of your competitors on the web.