Ways to get real estate leads through Digital Marketing
Embracing the modern technology
The face of marketing has changed significantly in the past few years for real estate sector. Due to the expansion of digital platforms, marketing has changed its course from traditional sales to websites and social media marketing. People do not pay heed to anyone who comes knocking on their doors. Especially for realtors, customers are now learning to do a thorough research of properties online, compare offering, checking reviews and then buy a house. That is why digital marketing now plays an important role in real estate. Realtors embrace the brilliant digital tools such as paid advertising, SEO and social media to increase their sales and reach out to potential property buyers.
We have built Pune East and Pune West two leading portals that work with the best real estate developers in Pune and help potential property seekers reach out to them. The websites are divided based on the area location which showcases the upcoming housing projects in the respective areas.
How to generate real estate leads with digital marketing
The solution was as always, to create a magnanimous online presence for both these websites. We decided to create a strong PPC (Pay per Click) campaign which would help drive maximum traffic to their website through minimum spending. The main strategy was to execute lead generation campaign and affiliate marketing. Here are a few tips to generate maximum leads through online digital tools.
- Keyword Research- The most important step to begin with is to do a thorough keywords research. These are the common words which online customers use to search for properties online. Based on this research, we generated online ads which contained maximum keywords based on brand names and location names.
- Paid Advertisements- We used the best tool to generate maximum leads for realtors- Google Adwords. Google Adwords consists of a biding strategy wherein we decide a budget for our online advertisement. We generated close to 600 leads per month with a minimum budget.
- User Friendly Websites- The next step was to create a user friendly as well as a device friendly website which would allow the customers to easily browse through properties on any electronic device. We used the perfect balance of attractive images and engaging content to drive more traffic to both of these websites.
Conclusion
The above advertising campaign optimised Pune East and Pune West’s brand establishment and helped them gain a foothold in the competitive market. We got a higher CTR which reduced our CPC and the Cost of Acquisition was down to 23%. We also successfully managed to generated 19% site visits from this campaign. We can help bring your real estate business to the top with excellent marketing strategies. Visit Our website or call – +91 – 9370573598.
