Digital impact in India by 2020 – Consumer goods
As India braces for the exponential growth of internet users—approximately 650M by 2020—we look at the opportunities for fast-moving consumer goods (FMCG) brands in India.
Does Google know more about you than your friends?
The world revolves around data, especially where Information is a prized possession. With the whole world going digital, privacy is on the decline. Right from social media to online banking, it has become increasingly easy to get information on just about anyone.
Is search engine optimization (SEO) dying? Our thoughts
If this question sounds familiar to you, it probably is, because the long drawn debate about the viability of SEO tactics is still on, with a number of people having much to add to the conversation.
The drive to Decision – Planning to buy a car
96% of car buyers in India use Search during the purchase journey, according to the latest Google-Kantar TNS study. Offline touchpoints during consumers’ car-buying journey dropped by 50%.
From airports and supermarkets to cafes: Let data decide your next location
A new white paper shows how India’s Ministry of Civil Aviation sought Google’s support to parse econometric, dynamic data in real time to help pick sites for future airports ― and how “location-casting” can benefit decision-makers in almost any industry.
