Thin Content- Oops! Error Occurred!
Thin content has always been an issue for the failure of any website ranking but first, let us understand what “thin content” is? In a simple language, any content posted on your website in the form of blog, articles, or website content that are of low value or no value to the users, are referred to be stated as thin content by Google.
With the introduction of Google Panda, Google has developed a new algorithm to understand the value of content and as per the quality of the content; your website ranking is decided by Google itself.
If the content is King, context is God
How to avoid writing a thin content?
First of all, don’t compare quality content with the quantity of your content. You never know when the 1000 words article can get bounced by the readers and a 500 words article gets reader’s attention. So tend to increase the quality of your content rather than running for the number of words.
One thing you can do for this is, write for what you love. For an instance, if you love traveling then write your own blog related to your experience and places, if you are a food lover then don’t hesitate to write on your favorite dish. Doing this, you will come up with a funny, engaging, and fresh content each time you sit for writing because these are the areas of your interest and something you will be good at. You won’t have to research or copy the content from any other website. It will be solely written depending on your experience and emotions.
How to make it right?
Well, if you are thinking that Google has the right to judge your content and set the rankings then it is partially correct. Why partially because you’re a real judge is your audience? The readers who stay at your page for a longer period of time helps the Google understand the value of your content through the metric called “time to long click” and they will automatically increase your site’s ranking. Similar is the case with the downfall of your ranking. If you got readers who bounce back to Google search result page without spending a minute on your website then it’s proved they didn’t get what they were looking for and hence, as per Google Panda update, your ranking goes down.
Think about the way you search the websites to gather information and then ask yourself if that’s the same information your website provides to our readers or not? This way, you can come up with a better approach to the content of your article.
- Whom are you targeting?
- What information are your readers looking for?
- Do you really satisfy their query and concerns with your blog?
- Have you written the content as a copy paste process or added new updates too?
This way you can better justify your article and the aim of writing it. As we all are well aware of the “Hummingbird update”, keyword stuffing and bad quality content with mere keywords aren’t going to help you win the race. If you want to be in the top ranks, proof to be worth it.
As we discussed above, no matter how many words you add for the completion of your article, if it doesn’t derive readers to your page and stick them for a while, you are more likely to lose the race. Google will never warn you on the thin content generation of your website but, you will surely watch the results of your poor content on the ranking list. Get an expert for scrutinizing the whole website content and rewrite any answer that you think doesn’t solve the query of your readers.
Once you modify it, slowly will realize how Google enrolls your content under the category of “thick content” and gives uplift to your website rank.
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At Yashus Digital Marketing you can sit back and relax, while we do what we do best. With brilliant and innovative digital marketing campaigns that help you generate leads and push sales, accompanied by stellar content that will have people around the world recognize your brand, we help you fulfill the dream you visualize. Call 9766654355 or send an email to email@example.com, to get in touch with the best in the industry. Experience the best of Digital Marketing, at Yashus.