The world is now like one big supermarket, where you have aisles and aisles of products and services available at your disposal. There are 100 different types of cereals, biscuits, and whatnots. Similarly, there are a hundred different types of means to fulfill all your
There are decades where nothing happens, and there are weeks where decades happen The New Normal or The New Abnormal? Sometimes it takes 10 years to get that 1 year that will change your life. Just a few months ago, we were celebrating the beginning of a new decade, a new start to a better […]
Buying isn’t about progression, it’s about completion. The organizations that will succeed going forward will be those that materially simplify the purchase process for customers – Gartner’s Brent Adamson. Why do you need to make changes in marketing and sales? Just for one second, imagine your buyer visits your website, browses through your products, selects […]
In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen. – Amber Naslund Tracking the changes in the B2B buying journey Digitization and technological boom has completely changed the face of the market in […]
Finding an opportunity in this (COVID-19 pandemic situation) crisis Everywhere we look now, all we see is panic, pandemic, curfews, quarantines and global crises. Our lives have turned completely topsy-turvy in the last two months. Life as we know it has drastically changed wherein the leading economies such as China and superpowers like America have […]
