Shrikhande IVF-Content Marketing Case Study
Shrikhande Fertility Clinic Profile
Shrikhande Hospital and Research Centre are one of the leading and most experienced treatment establishments in Nagpur, India. Founded in the year 1993, Shrikhande Hospital and Research Centre have earned its reputation over the years by providing customized treatments for even the most challenging infertility, gynaecology and urology cases. It is one of the first fully-integrated fertility hospitals in Nagpur. The chief consultants, embryologists, and Urologists use their extensive knowledge and experience to guarantee that the patients receive the best possible treatment and care, with the help of state of the art technology.Yashus aimed to help them build a positive brand outlook with the use of targeted keywords and sensitive content.
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Challenges:
- To work in sync with our client’s business objective to make people aware of advanced infertility and IVF treatments in India and why Shrikhande IVF is the best in the sector.
- Using sensitive and subtle keywords to target infertile couples to seek the help of the expert physicians and doctors at Shrikhande research centre.
- The existing website content was insufficient and did not adhere to the goals and vision of the business which was to spread awareness regarding infertility and remove the taboo about IVF treatment.
- They aim of enhancing the content and writing informative articles and blogs was to increase user engagement and give them a chance at ranking higher on the SERPs.
- To make sure they don’t face any kind of negative brand image due to insufficient or insensitive content.
Solutions:
- We came up with an intelligent content marketing strategy that aimed to broaden their business concept by targeting the exact keywords based on the current marketing trends and search patterns.
- We wrote informative and engaging articles and blogs which consisted of crisp and to the point information about the various advances in the fields of infertility treatment and why Shrikhande research centre is the best in the field.
- The blogs also consisted of the target keywords to boost their search engine ranking.
- Generate a specific value on the basis of the proposition of the target audience.
- To provide more compelling content to the customers and prospects to make sure the website became a useful hub. Generate and increase sales leads leading to higher conversion rates and more sales.
Results
- 266 pages worth of content was created and indexed by Google.
- A total of 53 blogs were published and 1200 posts were published on various social media platforms.
- 24 video contents were created and published on Youtube and other social media pages.
- The average time that the online audience spent on the above pages was more than 3 minutes.
- The bounce rate reduced from 83% to 76%.
From The Client
We have observed a tremendous rise in recognition and engagement of the online audience to our brand after we decided to tie up with Yashus Digital Marketing for their excellent marketing services. They created an excellent content marketing strategy which consisted of thorough keyword research, market analysis and a scientific approach to content generation. Yashus’ skilled team have a keen sense of market behaviour and they applied the perfect knowledge to make our website highly engaging and noticeable in the digital markets.We are thoroughly satisfied with team Yashus’ brilliant skills and efforts and we would like to highly recommend them for their services.
