Bhorgiri Agro Pvt. Ltd.- A Website Case Study
Bhorgiri Agro Company Profile
Bhorgiri Agro is a renowned producer, supplier, and trader for excellent quality rice products and various farm produce. Their mission is to promote local food and good health by offering great value fora rich variety of rice, which is freshly grown in and around Bhimashankar, Tal-Khed district, Pune. The products are grown in perfect climatic conditions and are specifically processed by our professionals using rice mills as well as hand pounding techniques. They deliver organic products across Maharashtra and Gujrat at highly affordable prices. Since Bhorgiri Agro was an online grocery e-commerce business, they were in need of a high functioning website, which could operate to online grocery shopping needs and be designed to adhere to the theme of organic farming and products. Yashus aimed to help them with the same.
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Challenges:
- To design a website from scratch to boost BhorgiriAgro’s online presence and establish their trading and supplier business across digital platforms.
- To create a website that was high functioning, easy to navigate, and could accommodate all the functions required for online grocery e-commerce.
- The overall design must be contemporary but still reflect the concept of organic farming, good health, and fresh products.
- The overall colour pallet was chosen to create an impression of greenery, health, and soulful food which would attract and appeal to the online audience.
- To give them an edge in this competitive online e-commerce market through strategic SEO campaigns targeted keywords, and crisp, attractive content.
Solutions:
- We came up with an intelligent strategy that perfectly amalgamated UI and UX design expertise that consisted of bright, eye-catching imagery, in-built navigation, and rich, call to action content that highlighted Bhorgiri’s expertise in the organic food and farming industry.
- Our detailed keyword research was aimed at targeting online grocery shoppers who were interested in a rich variety of flavours and organic rice.
- The overall aesthetic experience of the website was soothing and encouraged the online audience to think about buying local and eating healthy.
- The website increased Bhorgiri Agro’s online visibility and contributed to boosting their sales through strategic digital marketing.
Results:
- The attractive content and creative images managed to add a sense of excitement to the website and made it more user friendly and engaging.
- The overall effect of the website was eye-catching and customers were easily able to shop for their preferred products with a single click.
- We managed to generate 30% more conversions in a month after the website went live.
- Bhorgiri Agro came to be recognised as a prominent organic trader and supplier across digital platforms.
From The Client
We were thrilled with the services provided by Yashus Digital Marketing when we decided to partner with them for website development. The agro e-commerce sector is developing rapidly and merging with digitisation to boost the sale of organic produce across the world, and we wished to progress with the changing era. Yashus’ skilled team of UI/UX designers have a keen sense of market behaviour and they applied the perfect knowledge to make our website highly engaging and noticeable in the digital markets. We would like to recommend the Yashus team for their attention to detail and extremely disciplined manner of work which has proved beneficial for our brand.
