Propbuying-Affiliate Case Study
Propbuying Company Profile
Propbuying is a company incorporated by a set of real estate experts and IT professionals on a mission to make the property-dealing delightful, personal, and smooth experience as it’s meant to be. Propbuying is property-dealing rethought, redesigned, and reinvented. Propbuying is realty simplified. Propbuying has the advantage of having a unique insight into the local Pune market through the sheer volume of properties available for sale. Propbuying experts, being local in nature, will give you honest advice andconsultation and their strong rapport with the developers will be an advantage while looking for the best available options at negotiable rates. They wished to increase their brand reach and tie-up with the appropriate affiliate partners with the help of Yashus.
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Challenges:
- To increase the brand reach and profitability by tying up with the appropriate affiliate partners.
- To optimise their visibility and drive high sales by acquiring at least 50% new customers.
- Helping them gain a strong foothold in the real estate market and conveying their expertise and unique characteristics in the property business in Pune.
- Identify quality partners and design the right affiliate programs to help them increase their global reach.
- To create an intelligent strategy that focuses on boosting profit and steady growth in business reach.
- To create a strong affiliate network in order to increase customer engagement.
Solutions:
- To choose trustworthy affiliates which not only increase their profits but promote their products and services on the right platforms, which add to their brand reputation as well.
- To choose publishers who have a location-specific database and design a pay-out plan that will be based on the performance, this is the higher pay-out for higher sales.
- We created an intelligent affiliate marketing strategy that consisted of various qualifying criteria which will validate the customers.
- Tidying up the account to create unique landing pages and re-marketing the campaign to increase user engagement.
- Our expert marketers came up with an intelligent strategy to target the premium locations that popped up through our research, based on search patterns and customer inquiries.
Results
- Propbuying experienced a year on year growth of 25% on property bookings through affiliate marketing.
- Allowing its business to strengthen their overall conversion rates and exceed the minimum conversion rate of 7%.
- In terms of ROI, they received significantly better returns in 2016 as compared to the previous year as the average order value increased by 15% and the total number of sales went up by 32%.
From The Client
When it comes to real estate, customers are extremely conscious about purchasing the property. The Yashus team acquired the best publishers to promote our campaign and achieved a 52% rise in qualified leads. They are very well versed in market trends and they know exactly how to give your business an edge in the competitive market in order to rank higher in the search engines. They know the tricks of the trade very well and live up to their reputation of being one of the best marketing agencies in the field. We are thoroughly satisfied with team Yashus’ brilliant skills and efforts and we would like to highly recommend them for their services.
