Propbuying-PPC Case Study
Propbuying Company Profile
Propbuying is a company incorporated by a set of real estate experts and IT professionals on a mission to make the property-dealing delightful, personal, and smooth experience as it’s meant to be. Propbuying is property-dealing rethought, redesigned, and reinvented. Propbuying is realty simplified. Propbuying has the advantage of having a unique insight into the local Pune market through the sheer volume of properties available for sale. Propbuying experts, being local in nature, will give you honest advice and consultation and their strong rapport with the developers will be an advantage while looking for the best available options at negotiable rates. They decided to partner with Yashus to generate leads through a strategic PPC campaign.
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Challenges:
- Propbuying was trying to boost their ranking and visibility in a highly competitive real estate market and lacked brand reputation which seems to have affected their sales generation.
- The challenge here was to increase their profitably and drive qualified leads through a strategic PPC campaign.
- To drive campaigns underpinned by detailed research techniques and analysis and managing campaigns and fine-tuning them at regular intervals.
- Crisp and clear communication to outrank competitors on the basis of best account management and spend metrics
Solutions:
- We came up with a two-fold solution- one was to analyse the market trends and target potential customers and generate leads. The second was to re-market and reach out to users who had previously visited our client’s website and encourage them to follow their social media pages.
- Initially, we kept the bidding and then gradually optimized our strategy by researching and incorporated targeted keywords which managed to produce more results.
- We combined an intelligent marketing strategy that incorporated lead generation through Goggle Ads.
- A fantastic PPC strategy that incorporated creativity, execution, and management, with targeted keywords, was created which led to a rapid increase in brand visibility and generated tremendous traffic to the website.
- Our team implemented the best cost per click strategy based on every device and pin code.We also managed to generate maximum leads in minimum cost by optimizing the lead nurturing activity.
Results
- With the help of expert PPC marketing strategies, we managed to adhere to and surpass our client’s requirements and managed to deliver the desired results well in time with ROI.
- The site traffic increased by 100% and the acquisition target exceeded by 17%.
- The total number of leads increased by 42% and the Cost per Lead (CPL) decreased by a whopping 48%.
From The Client
Our sales bar has skyrocketed after we decided to tie up with Yashus Digital Marketing for their excellent marketing services. They created an excellent PPC campaign that consisted of thorough keyword research, market analysis, and a scientific approach to content generation. They are very well versed in market trends and they know exactly how to give your business an edge in the competitive market in order to rank higher in the search engines. They know the tricks of the trade very well and live up to their reputation of being one of the best marketing agencies in the field. We are thoroughly satisfied with team Yashus’ brilliant skills and efforts and we would like to highly recommend them for their services.
