Top Gear Agro Social Media Case Study
Top Gear Agro Company Profile
Top Gear Agro’s power weeder is a fully automated technology that assists in removing the weeds, stirring and pulverizing the soil, and for loosening the soil after the crop has begun to grow. They believe a perfect blend of technology with farming can help our farmers reach a new level of progress and sales generation.Top Gear Agro prides itself on being one of the leading agro technology providers in the country. Their expert team of innovators has worked hard to find excellent solutions for the challenges faced by farmers in recent times. Their biggest asset is the team of qualified and experienced engineers who strive relentlessly to provide high-quality products and after-sales support experience to our esteemed clients.They approached Yashus with the aim of increasing their brand awareness across the agro-business market and attracting new customers through social media channels.
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Challenges:
- As agricultural manufacturers, Top Gear Agro’s presence across social media was quite scarce.
- The online audience was unaware of any social media pages related to agribusiness.
- Top Gear Agro wished to market the power weeder, which was a fully automated technology, and they wanted to convince the online audience about its excellent uses in small and marginal farms.
- Our client wished to target farmers and potential customers related to agriculture, who will be able to use this innovative equipment for an efficient farming process.
- They also wanted to market their dealership offers to potential partners across the country.
- The wished to increase brand awareness and visibility by creating fresh new profiles across Facebook and Instagram and use them as a powerful tool to reach out to potential customers.
Solutions:
- We created fresh business profiles on Facebook and Instagram, which consisted of concise information about our client’s brand.
- We undertook an initial strategy session and tried to understand who the ideal target audience of Top Gear Agro is, who their competitors are and what they are looking to achieve.
- Based on the current trends and social media algorithms, we created an extensive social media calendar that contained attractive images for the uses of the power weeder and targeted content which expertly put forth their brand name and what they aimed to promote.
- We made it our aim to keep posting attractive information on a daily basis, which helped us to increase brand visibility and attract more leads.
- We also created a paid advertisement Facebook campaign for the power weeder which targeted all the Agri audiences across Maharashtra.
- A social media communication was created that consisted of a proper call to action, the campaign promoted their brand heavily across several Facebook groups, with the audience insights illustrating that the majority of young farmers. Aged 18-40, were more active on Facebook as compared to other social media channels.
Results:
- Our client received 48 followers on Instagram and 58 followers on Facebook within two weeks of the launch of the social media campaign.
- Within a month, the Facebook campaign managed to engage 9,254 users who were involved in farming or agriculture, which was double than what we had initially hoped for. It also generated 30,792 social media impressions across Facebook and Instagram.
- With a strategic lead generation campaign, we managed to generate 500 leads in 3 days just within Maharashtra
From The Client
Digital marketing requires a meticulous thought process, creative mind, and exceptional implementation of strategies. The Yashus team managed to bring this and a lot more to our social media marketing strategy. Our brand visibility increased tremendously in a short time as they managed to create social media profiles which pertained to the audience’s expectations and absorbing capacity. We received tremendous leads within just three days of launching the campaign. We were able to reach out to a number of farmers across Maharashtra and educate them about the uses of our power weeder. We could like to thank the Yashus team for their tireless efforts and recommend them for their excellent social media marketing skills.
