Global Star Surrogacy Website Case Study
Global Star Surrogacy Company Profile
Global Star Surrogacy is an international surrogacy agency, offering surrogacy services in the US, Georgia, Greece, India, Columbia, Russia, and Ukraine. They are a world-renowned surrogacy agency providing excellent surrogacy services to expecting parents. Their core belief lies in spreading the joy of parenthood.With a decade long experience of helping intended parents fulfil the joy of parenthood through their surrogacy programs, their service has been second to none. They offer the right support through which the complex decisions of surrogacy can be managed legally, equitably, and with clear responsibility. They decided to approach Yashus to build a website that portrayed this sensitive service positively and establish their expertise on a global level on the online platform.
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Challenges:
- Since Global Star Surrogacy was a new business in the surrogacy sector, we had to build their website as well as brand reputation from scratch.
- The biggest challenge here was the website content and keywords since surrogacy is a very sensitive issue and it was crucial to build a positive, warm, and welcoming brand image for Global Star in order to reach out to potential parents.
- Creating a successful landing page that portrayed a clear message about surrogacy and then subtly guided the online audience towards the other pages.
- The overall feel of the website must be soothing but the content must boast a clear message and inform readers about the client’s extensive expertise and experience.
- To boost the website’s SEO using targeted keywords and generate traffic, in the hopes of converting them into customers.
Solutions:
- We created a website based on expert UI and UX design which was easy to navigate, user friendly, and could be accessed on all devices.
- The website proved to be an efficient marketing tool through its, warm and aesthetic images and crisp yet detailed, engaging, and professional content that put forth a strong reputation of the client.
- We devised a detailed SEO plan to optimize the website based on extensive keywords and was aimed to portray a sensitive yet strong brand reputation and increase their overall rankings on search engines.
- The overall theme of the website was designed in such a way that it clearly portrayed our client’s beliefs of spreading the joy of parenthood but still managed to maintain a professional outlook.
Results
- We successfully managed to drive 60% traffic to the website within two months of its launch.
- They now had an attractive site to boost their business and reach out to potential customers.
- We managed to generate 150 leads in a month.
- The client’s online presence and brand recognition increased rapidly after the website went live.
- User engagement with their social media posts increased after the website was launched.
From The Client
Surrogacy is a very personal and sensitive topic that needs to be handled with utmost care as it may also tend to have a negative effect on the brand reputation. But we are delighted to say that the Yashus team successfully handled our project. They outperformed our expectations and presented us with a clean, fresh, and extremely well-designed website which worked wonders on the online market. We managed to acquire a large number of leads in a short time by targeting the key audience with impressive images and creative content. We would certainly like to recommend the Yashus team for their skilled expertise and detailed work in website development.
