Kaamastra-Affiliate Case Study

Kaamastra-Affiliate Case Study

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Kaamastra Company Profile

Kaamastra.com is India’s premier adult products website. Founded in February 2013, Kaamastra.com offers a range of over 5000 sexy products to make your nights special. From babydolls and chemises, roleplay costumes, gstrings, thongs, bondage products, sexy club wear, body jewellery, leather and latex dominatrix wear, lubricants, stockings to condoms, Kaamastra offers the full range of products to make your sex life extraordinary.

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Challenges

The fashion retailer was aware of the long-term benefits of affiliate marketing and had started to execute affiliate marketing in-house.Increasing affiliate engagement was a targeted action, the in-house team did not have the expertise or time to identify, negotiate, and secure relevant affiliates for the products.

Solution

To build a value proposition around the product for the customers to explore their fantasies.To plan a slab wise commercials for the affiliate so that his interest is maintained.

Results

605% Increase in Affiliate Traffic during Campaign 87% Increase in Overall Traffic during Campaign period 246% Increase in Social Referrals during Campaign 315% Increase in Warm Leads due to Increased Brand Exposure

0.09% CTR

20% less CPA

272% ROI

From The Client

After launching of our business and website we need a digital marketing agency and we got connected by yashus.With the helping hand of yashus 37% booking got confirmed, conversion rate also increased by 76%.
Mr. Rabher Nazir

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