Shrikhande IVF-Social Media Case Study

Shrikhande IVF-Social Media Case Study

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Shrikhande Fertility Clinic Profile

Shrikhande Hospital and Research Centre is one of the oldest established treatment centers of its kind in the Nagpur, India. Founded in 1993, Shrikhande Hospital and Research Centre has a
well-earned reputation for finding solutions for the most challenging infertility, gynecology and urology problems.
 With so many infertility, IVF and surrogacy specialist providers in  India, founder and respected surgeon Dr. Laxmi Shrikhande wanted to improve treatment standards by creating a service focussing solely upon Urogynecology.

Shrikhande Hospital and Research Centre were revolutionary and today it remains
at the forefront of innovation in the field. Its unmatched success is in no
small part due to the expert team of surgeons who continue to exemplify industry

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Practicing Physician work under a highly regulated environment doctors cannot advertise their practice directly to promote their services.How could a hospital like Shrikhande IVF & Surrogacy Center use the potential of social media? It is said that Social Media is a Waste of Time for Most Physicians.To build a classical case of ambush marketing (social awareness), to connect the dots to professional gain.Local business with limited scope of target audience.


Our Strategy was to concentrate on brand awareness and building a digital ecosystem for the first 6 months.Brand awareness was done through promoting special days, events and festivals.To create a Ecosystem/community by spreading the message of good health, without marketing or promoting any of the services


We receive direct messages on facebook fan page, twitter handle & LinkedIn profile form the patients nationally and internationally for the services offered by our client.The page had only 400 like before we started the working on the facebook account, currently we are at 4500 like in just 4 months. A whooping 446% increase in its reach month on month.Social media traffic to website have increased 300% resulted in clinic foot fall increase.Client have established self brand within peer community.

0.09% CTR

20% less CPA

272% ROI

From The Client

I highly recommend the Yashus-Pune that gave me a really good web design development solution.Now its really personalized and easy to browse.With in 4 month 5000 visits comes to the website,and enquiries increased upto 75% with the 25% of organic organic visibility got increased for a queries like IVF, Surrogacy,Urology and Gynecology.

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