Dawashop Medicine Delivery App- Social Media Marketing Case Study
Dawashop Company Profile
Dawashop is a leading online chemist in Pune, where people can just upload their subscriptions and receive medicines delivered to their doorstep. From basic medications to various complex prescribed medicines, they have over 10,000 medicines available at affordable prices across brands and manufacturers. They are a one-stop solution for other healthcare products as well, such as over the counter (OTC) pharmaceuticals, diapers, healthcare devices and homeopathy and ayurveda medicines as well. However, they were unable to reach out to potential customers and targeted audience since they had zero online presence. Yashus helped them become the kings of the online medicine market through strategic planning for social media marketing
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Challenges:
- The online e-commerce sector is quite a competitive market and we had to come up with an influential social media campaign which will give Dawashop an edge to perform better in the digital market.
- They had zero online presence and we had to create social media pages on Facebook and Instagram from scratch.
- Since this was an online chemist portal, there were various different products which needed to be marketed for a specific audience or for a particular medical condition.
- Dawashop’s requirement was to have special images which were both creative and attractive for special products that they wished to market separately.
- The aim was to coax the online audience, who are inclined towards online shopping, to try out Dawashop and their convenient delivery service.
Solutions:
- We created accounts both on Facebook and Instagram and charted a monthly social media calendar which aimed to market the various products and services of Dawashop on each day.
- We kept the posting as regular as possible in order to increase attention and followers to Dawashop’s social media pages.
- We used high quality digital tools to create attractive images of the special medical products. In a social media campaign, visual marketing techniques always work wonders as compared to a long, descriptive post.
- We studied social algorithms and the changing trends of social media to conclude the exact requirements of the online audience and create posts based on this data.
Results:
- With the success of a highly effective social media marketing strategy, Dawashop now stands shoulder to shoulder with its other competitors in the digital market.
- We managed to push more than 250 downloads in a month’s time through organic social media marketing.
- The new profile on Instagram received 31 followers within two weeks.
From The Client
The Yashus team are the magicians of the digital marketing world. They have a keen sense of e-commerce trades and are experts in scientific communication via social media. They are highly proficient and detail oriented in their work and the results were a true testament to their hard work, as the traffic to our website increased by almost 20% after we decided to partner with Yashus for our social media needs. Their professionalism and depth of the marketing knowledge is highly commendable and we would like to refer them to all those budding entrepreneurs out there who wish to make a mark across digital platforms.
