Digital Skills-Website Case Study
Digital-Skills Company Profile
Digital Skills is a experienced Digital marketing agency situated in Pune. They are expert in all the channels of Digital marketing such as SEO, SEM, SMM, Affiliate marketing and Email marketing coupled with digital marketing strategy. Digital Skills is also a Digital marketing training institute that covers the entire digital marketing channels.
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Challenges:
The market is full of institutes providing Digital Marketing courses.The main challenge was to build a website that stands out in the competition of Digital Marketing institutes.To provide proper navigation and CTAs so as to make the user experience streamlined.To build the brand reputation and showcase the expertise of faculty and consistency in this field.
Solutions:
Since Digital-skills is an institute run by industry experts thus a prototype was made covering all the services provided by them. Further landing pages were made so as to capture the leads properly. A separate strategy was made focusing on the placement of CTAs throughout the website.