Edu Empire Pvt Ltd. Case Study

Edu Empire Pvt Ltd. Case Study

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Edu Empire Pvt Ltd Company Profile

Edu Empire is one of the renowned coaching institutes of Pune. Dr. Nitesh Ghodke is the founder of this prestigious Institution. They are one of the trusted tuition centers for students from class 8-12, for all Boards. They started with the mission to provide quality education to all the students including the underprivileged ones. Edu Empire Pvt. Ltd. has been able to make their presence in the digital world by launching their website and creating their online presence in all the social media platform.

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Challenges

The website design, UI/UX and on-page content was not optimal as per the digital marketing perspective. So we had to focus on content marketing part for the new website. The website should be mobile friendly. The Social media pages were incomplete in terms of the profile. Knowing what content to publish on the website to engage more customers.

Solution

We had done a thorough competitor analysis for the on-page content which can attract potential customers on the website. We have setup a proper Content Strategy related to the business module by incorporating business awareness. To make the website secured so that it could be easily searched through voice message. The design of the website was made according to the user’s perspective and making it user friendly for both mobile and desktop.

Results

Due to the content, the user engagement rate on the website has increased. The website has become mobile friendly which resulted into gaining most of the students who can enroll through mobile devices.
0.09% CTR
20% less CPA
70% ROI

From The Client

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Claritas est etiam processus dynamicus, qui mutationem consuetudium.
Jonathan Simpson
H.R. Frank Exclusive American Club

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