Dr Sharma SEO Case Study
Dr Sharma Company Profile
Dr Sunil Sharma, MD FACS, is one of the pioneers of Robotic and Bariatric Surgery, with the experience of more than 20 years. He is an internationally renowned surgeon now practicing as a leading bariatric or weight loss surgeon in Florida. His expertise includes bariatric surgery (weight loss), complex gastrointestinal surgery, and revision/ conversion surgery. His special interest includes surgery for weight loss and curing diabetes (metabolic surgery), biological hormone replacement treatment (BHRT), acid reflux disease (GERD), hernia repair, gallstones, colon surgery, varicose veins, and aesthetic, and body contouring procedures. Dr Sharma approached Yashus with the aim of increasing the organic reach and establishing a strong local SEO strategy.
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Challenges:
- Since Dr Sharma was placed in Florida, we had to come up with an exceptional SEO strategy that was relevant to the local business and would appeal to a different kind of audience.
- We were facing the challenge of improving organic visibility for the website.
- There was no organic presence across digital platforms for our clients, and their website did not rank higher up in search engine lists.
- Conducting extensive keyword research in order to optimise the content available on the website.
- The website content did not consist of the targeted keywords related to their business and there was no clear call to action.
Solutions:
- We conducted thorough keyword research which was crucial in this plan since we had to carefully observe the online trends and customer persona of the audience in Florida and create an excellent SEO strategy based on the data collected.
- An action plan was created as per the on-page and off-page optimization factors required to optimize the website.
- Content is always the king when it comes to SEO strategy, therefore we created engaging, crisp, and eye-catching content by publishing informative articles and incorporating the high volume keywords in the website content as well.
- The keyword groups helped us build our content which in turn aided us to build authority and give our client an edge in the competitive market.
Results:
- Our client started ranking higher in the search engine lists for commercial keywords within two months of marketing execution.
- The brand saw a 64% increase in keywords rankings, when ranked in the first position, 83.9% increase in keywords ranking when ranked in the second position, and 97% increase in keywords ranking when ranked in the fifth to tenth position.
- This also helped to reduce the rate on the website.
From The Client
The Yashus operate on pure talent and hard work as we observed them adapting rapidly to our requirements and making it their life’s mission to help our brand achieve organic reaches through SEO marketing. We wouldn't have reached the heights of success we have if it wasn't for the online marketing skills displayed by the team at Yashus. The leads we received were fantastic and we have seen a sudden rise in our revenue generation after the Yashus team executed their marketing plans. Kudos to the Yashus team for handling our project so efficiently and professionally.
