Gera World of Joy SEM Case Study
Gera World of Joy Company Profile
Gera Developments was founded in the year 1950 and since then has created premium commercial and residential properties. Gera Developments is one of the leaders of the real estate market in Pune. Their commitment to quality and consistency in delivering quality has built trust in the customers.Spread over 20 sprawling acres, Gera’s World of Joy lives up to its name. And that’s just the beginning of the story. Gera’s World of Joy is a world like no other. It has everything you can dream of and then some. Child Centric Homes with celebrity-led learning academies for sports, performing arts, and more where children can discover their inner spark.They decided to partner with Yashus for search engine marketing through which they wished to boost their business and drive qualified leads through PPC campaigns.
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Challenges:
- Helping them gain a strong foothold in the real estate market and conveying their expertise and unique characteristics in the property business in Pune.
- The competition had begun to advertise on Google paid channels in increasing volumes, and therefore our client was experiencing lower ad positions.
- Their account was becoming highly expensive in an attempt to boost their positions and there was a low return rate on investment.
- To drive qualified leads through a well-strategized PPC campaign in targeted Cost of Acquisition (COA) which will also increase traffic to the websites, which in turn will boost conversions.
- The real estate sector in India has been on a steady rise in the past few years; therefore Gera World of Joy was facing fierce competition for online visibility and needed an edge to get them to the top of the search engine list
Solutions:
- Our expert marketers came up with an intelligent strategy to target the premium locations that popped up through our research, based on search patterns and customer inquiries.
- We created attractive landing pages and conducted programmatic targeting through Google Paid Advertisements.
- To drive campaigns underpinned by detailed research techniques and analysis and managing campaigns and fine-tuning them at regular intervals.
- Our initial action was to simplify the overall account structure based on the services and campaign goals. We also set up some ad extensions such as site links, call-outs, and call extensions.
- This way, we could secure more space for the ads, which boosted its visibility and made it look more prominent. It also assisted the users to complete the required action much quicker
Results:
- The Click Through Rate (CTR) went up by 45.18% and the conversion rate increased from 0.54% to 5.43%.
- Within two months of the campaign, we had brought down the CPC by 32% and saw a 10 times increase in conversions in the first 2 months of our PPC management.
- Our client received an average of 150 leads per month and was declared as a leading CP for this project and was nominated for a number of awards for their unique contribution to the real estate industry.
From The Client
We have been working with the Yashus team for the past year and we are delighted to say that this has been one of the most fruitful partnerships we have ever been in. Yashus Digital Marketing did a fantastic job of enhancing our company’s web presence and conversions. Their various marketing tools and strategies never fail to drive prompt results as we saw a tremendous increase in website traffic and conversions for our business. We were not only able to set a campaign for the desired keywords but also reduce our expenditure for Google ads without a drop-off in page hits. They truly are one of the leading digital marketing agencies in Pune.
