IVF Spring-Content+Blogging Case Study

IVF Spring-Content+Blogging Case Study

Project link

IVF Spring Company Profile

IVF Spring Fertility Clinic in Mumbai is one of the top Fertility Clinics in India possesses the best IVF treatment success rates. Dr. Anjali Ajit Deval is the Director of IVF Spring Fertility Center Mumbai.

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Challenges

The page load speed of the website was high which resulted in high bounce rate. We had to use sensitive keywords such as how to get pregnant, female infertility, male infertility etc in order to justify the business objective. However, these keywords are also a threat to the brand, since it also drives the negative publicity. They were facing negative brand image due to these issues.

Solution

We have broaden the concept of their business objective by not just targeting the suggested keywords related to Infertility but to provide informational article to the targted audience through blogging. To build the authenticity of the website by providing proof along with the content, as it will also increase the audience interest in reading.

Results

There were decrease in the bounce rate due to the informative content on the website through internal blogs. We had also noticed that there was increase in the number of re-visitors to the website.
0.09% CTR
20% less CPA
70% ROI

From The Client

I am absolutely satisfied with the SEO work that Yashus digital marketing has done we have already started ranking for 4000 commercial keywords in 6 months which I feel is incredible Dr.Anjali Deval (IVF Spring Centre)
Mr. Riken

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