PET Scan SEM Case Study
PET Scan Company Profile
PET Scan Mumbai houses the highly- acclaimed Discovery IQ 5-ring, which is the latest, world-class imaging equipment, and is known for the best quality imaging and intelligent quantitation, which ensures the highest level of accuracy. Their Nuclear Medicine Specialists have years of experience in this advanced specialty, providing excellent care to patients from all over the world. They have established a firm hand on Nuclear Medicine, with expertise in harnessing cutting-edge equipment to diagnose and treat several conditions.They wanted to promote a new program and boost their business through Google Paid Advertisement.
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Challenges:
- To promote a new program of acquiring patients through the online portal by targeting high search volume keywords such as CT scan centres in Mumbai.
- To drive campaigns underpinned by detailed research techniques and analysis and managing campaigns and fine-tuning them at regular intervals.
- Crisp and clear communication to outrank competitors on the basis of best accountmanagement and spend metrics.
- Drive qualified leads through an excellent and well-strategized PPC campaign that would help our client gain organic visibility and generate revenue.
- The aim here was to optimize the campaign through keyword incorporation in the existing website content to increase the overall ranking and acquire reduced cost per lead.
Solutions:
- We conducted thorough research and understood their customer base and what they expected from the website and online portal.
- The keywords research we conducted was focused both on the services offered and the ideal customers.
- An excellent campaign was created based on the data collected through the research, based on the COA (Cost of Acquisition).
- An intelligent PPC campaign was created based on our client’s business orientation and visions.
- The keyword terms we targeted varied from broad to niche terms found on the digital platforms. As we started to rank higher for niche keywords, our broader keyword rankings improved.
- We used every extension available to us in Ad Words while putting in place a tailored re-marketing strategy.
Results:
- We saw a rise in conversion rates from 0.25% 12.5% within a few weeks of the campaign execution.
- We were able to attract more and more patients to the CT centre through this campaign.
- There was a 100% increase in goal completions per month.
- A 67% increase in session durations.
- PET Scan Mumbai has received humongous revenue of 6 lakhs within 2 months through Paid Ads.
From The Client
Yashus surpassed our expectations when it came to SEO strategy and execution. They are very well versed in market trends and they know exactly how to give your business an edge in the competitive market in order to rank higher in the search engines. They know the tricks of the trade very well and live up to their reputation of being one of the best marketing agencies in the field. There was never a gap in communication and we were always informed of each and every development as we slowly progressed up the ladder of success. Their strategy was very unique which resulted in an improved business ROI. Kudos to the Yashus team for their hard work and dedication.
