Propbuying-Lead Generation Case Study

Propbuying-Lead Generation Case Study

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Propbuying Company Profile

Propbuying is a forward think real estate agency in Pune. Where they believe in simplifying the property buying process, tied up with more than 50 premium builders across Pune. Propbuying is known as the best real estate agency in Pune. Being at the forefront of innovation and technology Propbuying uses integrated digital marketing to promote its brand and acquire customers online.

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Challenges

Increase site visitors and boost ‘Lead Generation’. Decrease the CPL. Average ticket size of the property 93 lakhs. New property launch campaign targeting the Affluent class.

Solution

Understanding the target audience and their online behavior. To come up with attractive text creatives. Set a sensible daily budget. Rotate the ads.Provide clear call to action. Have a dedicated landing page for the campaign.

Results

Site traffic increased by 400%. Aquisition target was exceeded by 17% Increased total leads by 42% Decreased Cost per Lead (CPL) by 48%.
10% Reduction in Ad Spends
15% Rise in Sales
40% Reduction in COA

From The Client

We Have been working with Yashus for the past 2 years and we found them highly professional. I consider them as a partner rather than as an agency.with in 6 months we got 10,000 visits to the to discover property buying. Traffic objective for the campaign exceeds 100%. Our organic visibility increases and we got the queries in a variety of Real Estate in Pune. The success rate we achieved just because of yashus.
Mr. Udyan Mane

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