Shrikhande IVF SEO Case Study
Shrikhande Fertility Clinic Profile
Shrikhande Hospital and Research Centre are one of the leading and most experienced treatment establishments in Nagpur, India. Founded in the year 1993, Shrikhande Hospital and Research Centre has earned its reputation over the years by providing customized treatments for even the most challenging infertility, gynaecology and urology cases. It is one of the first fully-integrated fertility hospitals in Nagpur. The chief consultants, embryologists and Urologists use their extensive knowledge and experience to guarantee that the patients receive the best possible treatment and care, with the help of state of the art technology. Yashus reviewed their website technicalities and came up with unique solutions to optimize the on-page and off-page factors in SEO.
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Challenges:
- The website’s existing design had expired and it wasn’t compatible or responsive to mobile and tablet devices.
- The website content did not consist of the targeted keywords related to their business and there was no clear call to actions.
- Conducting extensive keyword research in order to optimise the content available on the website.
- Since it was a unique business that dealt with sensitive treatments such as infertility and IVF, the website was their main marketing tool and a source of information for infertile couples and had to be designed accordingly.
- The website lacked clear communication portal and did not consist of online contact forms for instant inquiries.
- To manage the page load speed, which was extremely high and reduce the bounce rate on the website.
Solutions:
- We identified several marketing opportunities by auditing the response and success rate of the current website.
- We also conducted a technical audit to search for possible errors and fixed them to optimise the website.
- We created a fresh website based on the current market trends and the expectations of the target audience and buyer’s persona through a well-planned SEO strategy and scientific social media marketing to suit the goals of the business.
- We created a keyword strategy on the basis of services and implemented the meta tags.Then the content on the website was changed and re-written to include as many of these keywords as possible.
- Our experienced website developers enhanced the website to decrease the page load speed and reduce the bounce rate on the website.
Results
- There was a 40% increase in traffic on the website within two months.
- There was a 60% increase in page views and enquiries within 4 months of operation.
- The website’s ranking boosted from page 4 to page 1.
- Shrikhande Hospital and Research centre came to be known as one of the best infertility and IVF treatment centres in India after the website optimization.
From The Client
I am absolutely satisfied with the SEO work that Yashus digital marketing has done on our website. They created an excellent SEO strategy which consisted of thorough keyword research, market analysis and a scientific approach to content generation. We are thoroughly satisfied with team Yashus’ brilliant skills and efforts.We would like to recommend the Yashus team for their attention to detail and extremely disciplined manner of work which has proved beneficial for our business.
