United Arise-Social Media Case Study
United Arise Company Profile
United Arise is an ultimate reflection of the urban chic lifestyle located in Lohegaon, Pune. The project hosts in its lap exclusively designed Residential Apartments, each being an epitome of elegance and simplicity. Located at Lohegaon in Pune, United Arise is inspiring in design, stirring in luxury and enveloped by verdant surroundings. United Arise is in troupe with many famous schools, hospitals, shopping destinations, tech parks, and every civic amenity required so that you spend less time on the road and more at home.This project is directed by Dr. Nijanad Khamkar as they are one of the most trusted builders in Pune that provide extraordinary real estate services. United Arise has been able to reach a vast group of prospective customers through digital marketing strategies. We helped them receive a huge number of new visitors through SMM/SMO and lead generation.
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Challenges:
- Boosting their social media presence across different platforms to increase their online presence and drive traffic to their website.
- Their social media profiles were not updated which resulted in a loss of potential customers and leads.
- They were also facing difficulty in choosing the correct social media platform which will adhere to their target audience and business vision.
- Each platform has a different requirement and set of rules therefore we had to come up with a unique profile that adhered to each of these platforms and helped our client stand apart from the crowd.
- Due to their lack of social media presence, the online audience was not able to recognise and engage with their brand.
- Since this was a unique real estate project, we had to bring out our creative spirits and create engaging, attractive social media posts that will boast about our client’s expertise and excellent real estate services.
Solutions:
- We analysed the social media trends and the performance of their social media channels in order to enhance them to target potential customers and generate leads.
- We also conducted a thorough analysis of their competitors in the market and the patterns of the target audience’s research.
- We had to create profiles from scratch and colour co-ordinate the images and designed based on each digital platform’s background and characteristics.
- Our social media strategy included a detailed social media calendar that consisted of a variety of posts based on brand marketing, special days, and general posts.
- We perfectly amalgamated creative images, photos from the client’s various assignments and projects with curiosity-driven, informative content.
- The posts were then published on various social media platforms which we deduced to be the most suitable for their business background and were sure to engage more and more target audiences.
Results
- The user engagement rate on Instagram and Facebook increased by 20% along with the number of viewers for the stories.
- The lead generation campaign proved to be a success as we observed a 45% rise in followers after the social media pages were updated.
- Especially with the help of LinkedIn, we were able to reach the target audience through an excellent content strategy.
From The Client
You can only be successful in your marketing efforts if the thought process behind them is as clear as the objectives you are trying to reach. I learned a lot when we partnered up with Yashus' team. They presented the benefits of a successful social media campaign, we were very eager to get started on this aspect of marketing. And we are very happy to say that the Yashus team was right and we have observed a tremendous rise in our customer engagements and brand recognition through their brilliantly crafted social media strategy. We would definitely like to recommend them to anyone who is looking for the best digital marketing agency in Pune.
