Global Star Surrogacy-Adword Case Study
Global Star Surrogacy Company Profile
Global Star Surrogacy is an international surrogacy agency, offering surrogacy services in the US, Georgia, Greece, India, Columbia, Russia, and Ukraine. They are a world-renowned surrogacy agency providing excellent surrogacy services to expecting parents. Their core belief lies in spreading the joy of parenthood. With a decade long experience of helping intended parents fulfil the joy of parenthood through their surrogacy programs, their service has been second to none. They offer the right support through which the complex decisions of surrogacy can be managed legally, equitably, and with clear responsibility. They had previously partnered with Yashus for website design and development and now wished to boost their business through Google Paid Advertisement.
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Challenges:
- Since Global Star was a relatively new business dealing in such a sensitive sector such as surrogacy, they lacked brand reputation and online visibility which seems to have affected their sales rates.
- By incorporating potential keywords in the website content to optimize their website in the search engine list, we aimed to generate leads and increase brand visibility.
- To drive campaigns underpinned by detailed research techniques and analysis and managing campaigns and fine-tuning them at regular intervals.
Solutions:
- Initially, we kept the bidding and then gradually optimized our strategy by researching and incorporated targeted keywords which managed to produce more results.
- We combined an intelligent marketing strategy that incorporated lead generation through Goggle Ads.
- A fantastic PPC strategy that incorporated creativity, execution, and management, with targeted keywords for expecting parents, was created which led to a rapid increase in brand visibility and generated tremendous traffic to the website.
Results
- We saw an increase in CTR and lead generation by 10%.
- Their overall online visibility increased by 30% and through strategic paid campaign planning, the website ranked in the top ten list on search engines.
- There was almost a 40% increase in site visitors.
From The Client
We have had a very long and reliable partnership with Yashus Digital Marketing. They have managed to prove through their efforts that they truly are one of the leading digital marketing agencies in Pune. Their various marketing tools and strategies never fail to drive prompt results as we saw a tremendous increase in website traffic and conversions for our business. Their content and imagery skills are highly persuasive and they managed to deliver on their word of generating maximum leads. We have also received online visibility through SEO in SERP.We would like to recommend their excellent services to anyone who seeks to boost their business through digital marketing.
