Global Star Surrogacy Content and Blogging Case Study
Global Star Surrogacy Company Profile
Global Star Surrogacy is an international surrogacy agency, offering surrogacy services in the US, Georgia, Greece, India, Columbia, Russia, and Ukraine. They are a world-renowned surrogacy agency providing excellent surrogacy services to expecting parents. Their core belief lies in spreading the joy of parenthood. With a decade long experience of helping intended parents fulfil the joy of parenthood through their surrogacy programs, their service has been second to none. They offer the right support through which the complex decisions of surrogacy can be managed legally, equitably, and with clear responsibility. Yashus aimed to help them build a positive brand outlook with the use of targeted keywords and sensitive content.
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Challenges:
- Justify the business objective of spreading awareness regarding surrogacy amongst young and middle-aged couples alike with the use of sensitive keywords.
- The content must adhere to the goals and vision of the business which was to educate the masses of the several benefits of surrogacy and instil the belief that everyone should have a chance at experiencing parenthood.
- The keywords may prove to be a threat to the brand image as they may derive negative publicity.
- The content must be devised cleverly in order to avoid any kind of negative publicity or reputation of the company.
- To write informative articles that must contain the targeted keywords and portray a positive image of the brand.
Solutions:
- We broadened the business concept by targeting and suggesting fresh keywords that adhered to the business beliefs and managed the subject with complete sensitivity.
- We also provided informational articles and blogs which consisted of intriguing information that would attract the attention of the online audience and answer all their questions regarding surrogacy.
- The same keywords were used in the blogs and articles as well to increase awareness regarding surrogacy and increase engagement and traffic to the website.
- To build the authenticity of the website by providing proof along with the content, as it will also increase the audience’s interest in reading the articles.
- Through concise, sensitive, and engaging content both on the website and through various blogs and articles, we managed to establish a positive brand image for Global Star Surrogacy which supported them in their mission to reach out to more and more people regarding the issue of infertility and surrogacy.
Results
- The number of existing visitors increased by 5% in just 15 days.
- The inclusion of targeted keywords in the website content, as well as blogs, boosted their SEO, thus ranking the website higher on the SERPs.
- Global Star came to be recognised as one of the reputed surrogacy services in India and across the globe.
From The Client
Surrogacy is a very personal and sensitive topic that needs to be handled with utmost care as it may also tend to have a negative effect on the brand reputation. But we are delighted to say that the Yashus team successfully handled our project. They managed to device a strategic content marketing plan which accurately targeted the keywords which were required to build a strong yet positive band reputation for Global Star and the informative articles were boon to educate masses about the benefits of surrogacy and drive traffic to the website. We would certainly like to recommend the Yashus team for their skilled expertise and detailed work in website development.
