Agrotmissa Social Media Case Study
Agrotmissa Company Profile
Agrotmissa Products LLP is a Nashik based company and works for the betterment of Indian farmers through its high-quality products and services. They believe in motivating farmers and providing them the best solutions in the industry so that they can maximize their yield and grow healthy as well as non-toxic food. At Agrotmissa, they aim to improve the livelihoods of millions of Indian farmers through our quality services and products. They specialize in the field of plant nutrition and pest management. Their goal is to offer a healthy working environment that fosters esprit de corps.They approached Yashus with the aim of increasing their brand awareness across the agro-business market and attracting new customers through social media channels
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Challenges:
- As an agribusiness, Agrotmissa faced a number of initial challenges due to a complete lack of social media presence.
- The wished to increase brand awareness and visibility by creating fresh new profiles across Facebook and use email marketing as a powerful tool to reach out to potential customers.
- They had absolutely zero social media presence which made it difficult to reach out to people and drive traffic to their website and application.
- They were unsure of which social media platform would best work to promote their app and drive potential customers to their pages.
- They wished to establish Agrotmissa as a superior brand for farmers in the market and boost their unique products and services amongst the online target audience.
Solutions:
- Agrotmissa was keen to work with an agency that would be completely invested in their overall vision and could see what the company and the team were trying to achieve.
- We provided them detailed marketing services which included Google Ads, Social Media Marketing, and Email Marketing, all combined to help them reach out to the farmers and grow their social media presence.
- We undertook an initial strategy session and tried to understand who the ideal target audience of Agrotmissais, who their competitors are and what they are looking to achieve.
- Taking this information into account, we then set upon creating, managing, and optimizing a cross channel digital advertising campaign spanning across three different services of Google Ads, Facebook, and Email Marketing.
Results:
- We managed to achieve a landing page conversion rate of 6.35%.
- We also generated a Cost per Conversion (CPC) on Google of Rs.250.61.
- They achieved a Facebook Ads conversion rate of 25.6% and generated a Cost per Conversion (CPC) on Facebook of Rs.150.31.
- We implemented a remarketing campaign to target the visitors who had visited their website before.
- Developed a Lead Nurturing Funnel to nurture event subscribers that would ensure maximum engagement.
- We also achieved an average email open rate of 59% and an average CTR of 38.2%.
From The Client
Digital marketing requires a meticulous thought process, creative mind, and exceptional implementation of strategies. The Yashus team managed to bring this and a lot more to our social media marketing strategy. Our brand visibility increased tremendously in a short time as they managed to create social media profiles which pertained to the audience’s expectations and absorbing capacity. They are one of the best digital marketing agencies to team up with for all your marketing needs
