Garden Bar Social Media Case Study
Garden Bar Company Profile
Tulsi Raisoni: with an urge to bring back home her love for food, she began on a dream journey with a vision to incorporate healthy eating and deliciousness in everyday life. Bringing together flavors of the world, she has handcrafted each salad to make you feel lost in the sumptuousness of the green world!
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Challenges:
- In a competitive market, we were tasked with coming up with a creative social media campaign to increase brand awareness.
- People not engaging with the brand on Social Media.
Solutions:
- The solution that we offered was to run dual campaigns: one to look for potential customers and drive traffic to the website, and another which is a re marketing campaign to reach people who had already visited the website to drive website sales.
- Created social media strategy by adding attractive and engaging posts to their social media pages.
- Created posts from 360 degree angle regarding the content.
Results:
- In a month, over 200 salad subscriptions achieved for a cost per conversion that was better than any other channels used offline.
- Campaign received a low CPC of Rs 0.30
- We received 2000 click to the link which helped in increasing the website traffic and improving the brand awareness.