Heal and Care SEM Case Study
Heal and Care Company Profile
Heal & Care Clinic is a centre of excellence consisting of internationally sought after cosmetic procedures and experts with a wealth of experience. Heal and Care Clinic is a boutique for cosmetology and cosmetic gynaecology in NIMB Kondhwa that provides world-class cosmetic treatments to women around the world. With cutting-edge technology, they offer value-based, latest cosmetology services delivered by the best cosmetologists in the city. They pride themselves on having the most regulated treatment approach in a meticulously clinical environment. They approached us since they wished to increase their reach across digital platforms with the help of an aggressive paid strategy.
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Challenges:
- Heal and Clear clinic wished to target patients from all across the world, therefore a strategic search engine marketing plan would help them increase their reach and gain brand visibility across wide regions.
- They were in need of a very aggressive paid strategy in order to increase the footfall of their experienced clinic.
- They also wanted to dominate the space and expand its reach while focusing on its niche audience for the greatest returns.
- They wanted to promote a new program of acquiring patients based on their research patterns and specific treatment needs.
Solutions:
- We created a new account hierarchy and new campaigns for better control and performance insights.
- We then optimized the device, location, and budget settings to maximize the exposure of high-performing campaigns.
- We updated ads and advertisement extensions to create more engaging experiences.
- A well-strategized PPC campaign was created based on market competitors, potential customers, and brand presence. Cost of Acquisition (COA) was also incorporated in the campaign.
- We combined an intelligent marketing strategy that incorporated lead generation through Goggle Ads which led to a rapid increase in brand visibility and generated tremendous traffic to the website.
Results:
- Within 3 months of operations, our client began to be recognised across international platforms and received enquiries from various locations.
- We observed an increase of 70% in clicks for the ads as well as the website.
- A whopping 58% rise in CTR.
- The Cost of Acquisition reduced to 17% for paid advertisements.
From The Client
We were highly impressed with Yashus’ attention to detail with every minute detail of our requirements. They were highly proactive in their approach and managed to deliver exactly what we had hoped for through intelligent SEM strategies. We observed a tremendous rise in organic traffic and brand recognition alike after we decided to partner up with Yashus for our marketing needs. They have always come up with different strategies to be at the top of the digital competition.We would like to recommend Yashus for their experience in the digital marketing world as they know exactly which nerve to pinch in order to help us up the ladder of success.
