MPCT Hospital SEO Case Study
MPCT Hospital Company Profile
MPCT Hospital, located in Sanpada is one of the best hospitals in Navi Mumbai, India, and provides a wide spectrum of super specialty services in the field of Cardiology, Oncology, Neurology, Neurosurgery, Urology, Orthopaedics, and more. The treatments they offer are tailored to fit each patient, meeting the highest standard of excellence through sophisticated diagnostic and therapeutic services across borders. They leave no stone unturned in bringing the best medical knowledge and top-quality medical services to the table, ensuring maximum patient support and safety. Yashus reviewed their website technicalities and came up with unique solutions to optimize the on-page and off-page factors in SEO.
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Challenges:
- Our client was facing a lot of competition in the healthcare sector, as there were already other hospitals that ranked higher for their website on search engines.
- There was a lack of revenue that should be generated through organic leads and conversions for the hospital.
- Due to a lack of online presence, they weren’t easily visible on the digital platforms in order for their patients to approach them online.
- Conducting extensive keyword research in order to optimise the content available on the website.
- The website content did not consist of the targeted keywords related to their business and there was no clear call to action.
Solutions:
- Firstly, we aimed to develop a customer persona in order to put our strategies in the right place.
- Then, we created a keywords strategy that was in accordance with the treatments and surgeries that the hospital offered.
- An action plan was created as per the on-page and off-page optimization factors required to optimize the website.
- We also conducted a technical audit to search for possible errors and fixed them to optimise the website.
Results:
- The MPCT Hospital’s website received 2,276 re-visitors and 2191 new users within 3 months.
- We managed to generate some 38000 odd links from various sources.
- The website was ranked for 50 keywords (high search volume) in the 1st month of the project operations.
From The Client
We were highly impressed with Yashus’ ability to manage such a humungous project with such ease. As MPTC Hospital was part of the Surana associate, we needed to rank amongst the top hospitals in Mumbai. Yashus brilliantly managed to bring our dreams into reality through their precision and the ability to produce measurable ROI. Their SEO strategy was based on a thorough analysis of the market and adhered to our business goals, in order to help us rank amongst the top hospitals on search engines. We would like to recommend them for their excellent services and professionalism.
