MPCT Piles SEO Case Study
MPCT Hospital Company Profile
MPCT Hospital, located in Sanpada is one of the best hospitals in Navi Mumbai, India, and provides a wide spectrum of super specialty services in the field of Cardiology, Oncology, Neurology, Neurosurgery, Urology, Orthopaedics, and more. The treatments they offer are tailored to fit each patient, meeting the highest standard of excellence through sophisticated diagnostic and therapeutic services across borders. They leave no stone unturned in bringing the best medical knowledge and top-quality medical services to the table, ensuring maximum patient support and safety. Despite such expertise in the healthcare industry, they were still unable to reach out to patients for Piles treatment and approached us for search engine optimization.
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Challenges:
- Even though we had developed and designed a fresh website for MPCT Piles Hospital, they still weren’t receiving enough organic traffic.
- Their Piles treatment centre had a team of expert doctors and excellent treatment options, but they were unable to reach out to potential customers and inform them about the latest treatment facilities.
- Since this hospital was specifically a Piles treatment centre, they wished to target the online audience based only on Piles diagnosis and treatment.
- There was a lack of revenue that should be generated through organic leads and conversions for the hospital.
- Their lack of brand visibility was making it difficult for their patients to find them across the digital platforms.
Solutions:
- We came up with an innovative marketing strategy in order to gain customer’s increase conversions by boosting the organic traffic to the newly launched website.
- The best way to do this was to conduct an in-depth analysis of the search engine keyword trends and incorporate keywords based on the target location and Piles treatment specific words.
- The keyword research was also based on the patients’ decision making process and online journey.
- By combining their state-of-the-art services and the prospective patient’s interests, we created an innovative content strategy that proved to be a huge success in increasing their online presence and visibility.
Results:
- We received over 2000 page views in just the first month of operations.
- The website aided a 19% increase in website traffic and an additional 32% increase when blogs and articles were incorporated.
- There was a 70% increase in organic traffic to the relevant treatment pages which contained all the details.
- More than 100 patients inquired about Piles treatment options through the online contact form.
From The Client
We were highly impressed with Yashus’ ability to manage such a humungous project with such ease. As MPTC Hospital was part of the Surana associate, we needed to rank amongst the top hospitals in Mumbai. Yashus brilliantly managed to bring our dreams into reality through their precision and the ability to produce measurable ROI. Their SEO strategy was based on a thorough analysis of the market and adhered to our business goals, in order to help us rank amongst the top hospitals on search engines. We would like to recommend them for their excellent services and professionalism.
